This collaboration will offer many quality brands and greatly increase visibility. Music Direct is extremely proficient in terms of marketing and promotion, which are hallmarks of the company," says Steve Davis, managing partner for AXPONA.
Ormond Beach, FL (PRWEB) July 18, 2012
Both organizations reached an agreement to jointly promote AXPONA as a yearly show in the Chicago market. "AXPONA is very excited to have such a high-profile and professional organization as Music Direct as a partner. This collaboration will offer many quality brands and greatly increase visibility. Music Direct is extremely proficient in terms of marketing and promotion, which are hallmarks of the company," says Steve Davis, managing partner for AXPONA.
Music Direct will play an integral part in marketing and managing certain aspects of the event. Giving consumers access to the latest high-quality media is one of the most crucial and attractive components of AXPONA shows. Each year, a multitude of records, CDs, books, and accessories are made available in the show's marketplace. Music Direct is uniquely qualified to run this marketplace, and will handle all static and table-display sales for all participating vendors. Music Direct will also have a large selection of merchandise on display for sale in the marketplace, as well as several active demo rooms within the show.
AXPONA Beyond 2013
One reason AXPONA elected to bring a show to Chicago relates to the city's love of all things music. Its reputation for blues music remains internationally renewed. The Symphony in Chicago is considered by many classical listeners as the finest in the country, if not the world. Chicago is also home to a thriving independent music scene, and Lollapalooza and the Pitchfork Music Festival, multi-day destination festivals that attract tens of thousands of fans from around the country. Whether catering to jazz, electronic, rock, or country, the city's dynamic live music venues come in all shapes and sizes.
In addition, Chicago's high-end audio roots run deep. The city is where the first Audio Show was formed as the Chicago Music Show, the very event in which today's Consumer Electronics Show has origins. Given such history, and the fact that 14 years have passed since the last show in Chicago, it seemed to make for a perfect fit for AXPONA. With the addition of Music Direct, and the hometown company's commitment to a continued effort for future shows, AXPONA hopes to permanently establish a yearly presence in Chicago. Moreover, with Music Direct's help, AXPONA is certain the collaboration will produce a world-class event.
Audio Expo North America is a Florida-based company that presents audio shows to promote the dealers, manufacturers, and distributors of high-quality playback equipment and associated media. It also produces educational seminars by industry leaders and high-end audio writers and editors.
AXPONA has produced four shows over the past two years, including events in New York City, Atlanta, and Jacksonville, Florida. Chicago marks the company's most ambitious show to date, with the goal of establishing a permanent show in one of the world's great cities.
About Music Direct
Music Direct and its employees are extremely passionate about music. The Chicago-based company offers hands-on expertise and an unparalleled range of audio components, turntables, audiophile hardware, and record-care accessories that ensure listeners will enjoy their music in the best sound possible. Music Direct also carries domestic and import LPs from every imaginable genre, ranging from the latest indie-rock titles to all-time classics to catalog favorites. As the owner of Mobile Fidelity Sound Lab, the original audiophile record label, it specializes in great and great-sounding analog records and digital reissues.