Novel Health Strategies Presents Webinar on Developing Oncology Marketing, Pricing, HEOR, Market Access and Reimbursement Strategy

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Webinar highlights new emerging trends in sales, pricing, access and reimbursement of cancer drugs

Oncology is the highest selling indication for pharmaceutical and biotech products. It is projected that global sales of cancer drugs could reach $75-$100 billion by 2016-2020. Currently more than 40% of on-going clinical trials are for cancer indications. There are several factors that play a role in clinical and market success of new emerging cancer drugs. Novel Health's webinar discussed the following topics:

What is the global outlook for cancer drugs for 2013-2020?
How is oncology market different from other pharmaceutical and biotech products?
What are the key factors for clinical and market success of cancer drugs?
What lessons can be learned from launch price and reimbursement trends for all approved cancer drugs (US, EU and Asia)?
What is the role of HEOR, QoL and CEA evidence for market access of cancer drugs?
What are some of the new reimbursement models that are emerging for cancer drugs in the US, EU, LatAm and Asian markets?
How to develop robust budget impact models (PC, iPad, Android formats) and CEA for cancer drugs?
Lessons learned from pricing and reimbursement case studies for CRC, RCC and CML

Webinar 1-1 live in-person replay can be requested by email or phone. Visit event webpage at
Targeted Cancer Therapies (Nature Review 2010, Novel Health Publication)

Role of Biomarkers for Success of Targeted Cancer Drugs (Key Note Lecture by Novel Health at EU BIOVSION 2011, Lyon, France)

Role of Patient Assistance Programs in Oncology (Key Note Lecture by Novel Health at ACCC 2012, Baltimore)

About Novel Health Strategies
Novel Health Strategies, LLC ( is an award winning team of experienced professionals with expertise in healthcare strategy, research, policy, publications, health economics and outcomes research, modeling, and pricing and market access strategy. Novel Health team has led strategy projects for majority of top 50 pharmaceutical, biotech and device companies. Novel Health has large network of internal and external stakeholders and has published several thought leading strategy perspectives, including the 'What's fueling the biotech engine' annual series in Nature Biotech, cited and quoted by more than two hundred peer-reviewed publications and agencies (FDA, EMA and others). Novel Health has presented industry trends and perspectives at ISPOR, AMCP and BIO meetings.

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Saurabh Aggarwal

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