Prepare for Nelson Mandela Day - Adam Radly Launches Volunteer Service

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The Radly Center, a foundation established by Adam Radly, will launch MADin15.org on July 18, 2012 to coincide with Nelson Mandela Day. MADin15 is a volunteer matching site and means Make a Difference in 15 minutes.

Adam Radly - founder of MADin15.org

Adam Radly - founder of MADin15.org

A lot of people tell me they want to make a difference but don’t have the time or the money – so I created a service that allowed them to make difference with minimal time and no money.

The Radly Center, a foundation established by Adam Radly, will launch MADin15.org on July 18, 2012 to coincide with Nelson Mandela Day. MADin15 is a volunteer matching site and means Make a Difference in 15 minutes.

The founder of MADin15, Adam Radly, said that “A lot of people tell me they want to make a difference but don’t have the time or the money – so I created a service that allowed them to make difference with minimal time and no money. I also wanted MADin15 to be a single platform that anyone could use to manage their 'Make A Difference’ efforts.”

July 18 has been designated Nelson Mandela Day by the United Nations. The Mandela Day campaign message is simple: “Mr. Mandela gave 67 years of his life fighting for the rights of humanity. All we are asking is that everyone gives 67 minutes of their time, whether it’s supporting your chosen charity or serving your local community.”

However, Adam Radly also selected July 18 as a launch date for MADin15.org as a result of a connection to Nelson Mandela. Adam Radly was the founder of the World Reconciliation Day event where Nelson Mandela provided his penultimate speech about reconciliation and Adam Radly’s company donated $1 million to the Nelson Mandela Children’s Fund. Adam Radly is also the Director of the documentary, The Art Of Reconciliation – featuring Nelson Mandela, which is due for release on Sep 8, 2012.

Although the primary purpose of the service is to encourage people to volunteer, Adam Radly says that “People can also use MADin15 to Make A Difference by answering poll questions, participating in petitions, donating to nonprofits and connecting and sharing with like-minded people.”

Donating and volunteering to nonprofits are obvious ways to Make A Difference. Polls and petitions allow members to Make A Difference by helping to shape public opinion and contributing to public debate. The social networking aspect ties it all together and the Impact Points allow people to measure their impact. It’s all convenient, easy and free.

A unique feature of MADin15.org it that helps people to measure their impact over time. When members get involved in any of the activities on the website they will earn Impact Points. Adam Radly said “A lot people want to measure their impact – especially people that want to prove that they’ve done charitable work like in a job or college application. In the meantime, the Impact Points system is obviously voluntary and volunteers and nonprofits don’t have to use it if they don’t want to”.

As for the concept of 15 minutes, Adam Radly said “We don’t want people to just allocate 15 minutes. We want to show that you can, in fact, make a difference in as little as 15 minutes but we’re also hoping that people will find the experience fulfilling and want to allocate more time and have a bigger impact.”

MADin15 offers numerous tools that allow people to use MADin15 as a central platform to manage and measure their efforts to Make A Difference. Adam Radly said “Over time, we will be adding numerous additional features. We also plan to launch a version of the service for the UK, Canada and Australia.” The service will be in a beta phase for at least one month but is fully functional and available for use by nonprofits, groups and individuals.

About Adam Radly

The Radly Center was founded by Adam Radly in 2002 and has established and supported numerous nonprofit projects. Adam Radly was the founder of the World Reconciliation Day event where Nelson Mandela provided his penultimate speech about reconciliation and Adam Radly’s company donated $1 million to the Nelson Mandela Children’s Fund. Adam Radly is also the Producer and Director of the documentary, The Art Of Reconciliation – featuring Nelson Mandela which is due for release on Sep 8, 2012.

About Nelson Mandela Day

There could be nothing more fitting than to celebrate Mr. Mandela’s birthday each year with a day dedicated to his life’s work and that of his charitable organizations, and to ensure his legacy continues forever.

The Mandela Day campaign message is simple: Mr. Mandela gave 67 years of his life fighting for the rights of humanity. All we are asking is that everyone gives 67 minutes of their time, whether it’s supporting your chosen charity or serving your local community.

Mandela Day is a call to action for individuals – for people everywhere – to take responsibility for changing the world into a better place, one small step at a time, just as Mr. Mandela did.

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