With less disposable income, many loyal paintball players left the fields
Los Angeles, CA (PRWEB) July 18, 2012
In the five years to 2012, the Paintball Fields industry entered a protracted state of decline, and industry revenue is expected to fall at an annualized rate of 8.1% to $584.0 million during the period. The industry was hurt both by the recession (which made paintball a costly luxury for most consumers) and falling consumer interest in the sport of paintball. “This shift occurred despite favorable demographic shifts and a growing amount of leisure time,” says IBISWorld industry analyst Nima Samadi. Despite the industry's long-term downward trajectory, it will experience a 2.3% uptick in revenue in 2012 due to a stronger economy temporarily buoying consumer interest in playing paintball.
According to the Sporting Goods Manufacturers Association, participation in paintball has declined from 5.5 million participants in 2007 to 3.7 million participants in 2010 (latest information available), falling at an average rate of 12.6% per year. No single company in the Paintball Fields industry controls a significant share of the market; the vast majority of firms are small, local and owner operated. Consumers' receding interest in the sport has been a major driver of the industry's decline in revenue. In 2008 and 2009, deteriorating economic conditions caused demand for paintball fields to decline more quickly. According to Samadi, this factor led consumers to tighten their belts and cut back on nonessential expenditures such as paintball.
Moreover, positive demographic and leisure trends have been unable to stave off the decline in interest in paintball. The slight growth in the number of adolescents aged 10 to 19 should have boosted industry revenue, since this age group makes up over half of all paintball players. However, in a time when numerous other entertainment options for adolescents exist, it has become increasingly difficult for paintball fields to compete with iPads and Xboxes.
Over the five years to 2017, industry revenue is forecast to continue falling, though at a slower rate than during the five years prior. Stronger consumer confidence and consumer spending rates will slow the rate at which paintball players flee the sport, but growing disposable income will not be enough to reverse the decline in interest in the sport. However, operators that successfully appeal to adolescents (the industry's largest demographic) and double down on attractions that drive attendance and revenue, such as speedball tournaments, will be the best poised for success regardless of shifts in consumer interests. For more information, visit IBISWorld’s Paintball Fields in the US industry report page.
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IBISWorld industry Report Key Topics
This industry includes venues where patrons play paintball. Paintball is a sport in which players compete, in teams or individually, to eliminate opponents by tagging them with gelatin shell capsules that contain water soluble dye (i.e. paintballs) propelled from devices called paintball markers (i.e. paintball guns).
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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