Digital Air Strike™ and iMagicLab Collaborate on Seamless Response Logix® Lead-management CRM Integration for US Auto Dealers

Share Article

Deep integration delivers increased functionality and streamlined sales process with Response Logix and iMagicLab

This partnership is a great example of how powerful technologies and companies dedicated to dealer success can be combined to further improve a dealer’s sales process and ultimately increase customer satisfaction

Digital Air Strike™ and iMagicLab today announced a partnership that gives dealerships that utilize the Response Logix and iMagicLab solutions a more robust level of integration. This partnership enhances the functionality of both products and gives dealers more tools to enhance their ability to follow up with prospects during the entire sales process.

“The enhanced integration between our Response Logix system and the iMagicLab DealerCRM program has produced a more streamlined process that combines the industry-leading iMagicLab DealerCRM functionality with our rapid and continuous prospect follow up solutions,” said Tom Mohr, President, Co-Founder and CEO of Digital Air Strike. “This partnership is a great example of how powerful technologies and companies dedicated to dealer success can be combined to further improve a dealer’s sales process and ultimately increase customer satisfaction.”

Deep integration between Response Logix and the iMagicLab DealerCRM gives dealers new functionality making it easier and faster for a sales manager to communicate with car shoppers. With this deep integration, both systems are automatically updated seamlessly, giving dealers new features including synchronized lead assignment and automatic pause of SmartFollow® email campaign after a vehicle is sold. Additionally, all SmartQuote® and SmartFollow marketing communications between a dealer and prospects are visible in each prospect’s DealerCRM record.

“We are always proactively working to provide our dealers with the best set of tools to help them succeed,” said Tom Harsha, President of iMagicLab’s Automotive Division. “This synergistic integration will increase the effectiveness and power of the iMagicLab DealerCRM and the Response Logix lead management system for dealers that use both solutions.”

Interested dealers should contact Digital Air Strike or iMagicLab for more information.


About Digital Air Strike
Digital Air Strike provides the industry’s most complete automotive social media and digital marketing solution. The company developed a turnkey program that manages social media sites, online reputation and digital lead responses for dealerships nationwide. The company offers multiple tiers of service ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Digital Air Strike’s expertise spans all manufacturer brands and has a proven track record of helping automotive dealers, dealership groups and manufacturers engage with more consumers while delivering increased website traffic. Additional information is available at and

About iMagicLab
iMagicLab is the fastest growing customer relationship management software company designed for the expansive automobile retailing marketplace. Approved by almost all major automobile manufacturers in the United States, the company creates customer relationship software, including internet lead management solutions and inventory management systems. As a certified partner with Reynolds and Reynolds, ADP and DealerTrack, iMagicLab leads their industry by providing bi-directional DMS integration, service marketing, desking, multimedia email capabilities, clear, accurate and actionable reporting and seamless mobile solutions.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Charlie Vogelheim
Visit website