The industry is bulking up due to high disposable incomes and health promotion.
Melbourne, Australia (PRWEB) July 19, 2012
The Personal Trainers industry in Australia is fighting fit. Personal training has become a widely publicised service able to take advantage of the high level of health consciousness and positive economic conditions in Australia. According to IBISWorld industry analyst Craig Shulman, “these conditions have allowed many consumers to invest in the industry's activities as their level of disposable income has risen in line with the overall economy”. Consequently, the affordability of this specialised service is now seen as reasonable, particularly for those that have higher incomes, or choose to utilise this service with other forms of exercise outside of their sessions.
The Personal Trainers industry in Australia has faltered somewhat over the past five years. However, the industry quickly recovered as disposable incomes remained relatively stable. “Continued awareness of the need for a healthy body, promoted through both TV and government initiatives, has helped keep the industry's activities at the forefront of consumer's minds” Shulman adds. Thus, IBISWorld estimates that industry revenue has risen at an annualised 5.3%, to reach $368.6 million, over the five years through 2012-13. Since the Personal Trainers industry in Australia is nearly wholly inhabited by owner-operator players, this means that there are no major players and market share concentration is very low.
The industry is highly fragmented with each personal trainer competing against each other for clientele. Those companies that do have a presence in the industry mostly exist as franchises and thus retain very little market share of their own. Gyms that employ personal trainers do not exist on a large scale and so these players are not significant either. Healthy disposable income and health consciousness levels are expected to continue over the next five years. As a result, the industry is expected to reach saturation point as a growing number of entrants creates a higher level of competition amongst industry operators, forcing prices down overall. IBISWorld expects industry revenue to rise over the next five years.
For more information, visit IBISWorld’s Personal Trainers report in Australia industry page.
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IBISWorld industry Report Key Topics
This industry includes individuals that offer one-on-one and small group fitness training. Personal trainers may also provide personalised diet programs and are typically employed by gyms, fitness studios and hospitals, or self-employed.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.