(PRWEB UK) 19 July 2012
Toyota brand is held high in esteem thanks to models like the hybrid Prius.
Toyota is tops for brand appreciation.
It has retained the number one position in the second annual Best Global Green Brands report, published by international brand consultancy Interbrand.
The report gauges the gap between public perception of a brand's environmental performance - its "green image" - and its actual environmental practices, using publicly available data and information.
Interbrand credits Toyota's achievement to the fact it continues to make environmental sustainability a core priority, and it cites the expansion of the world's first mass-produced full hybrid vehicle, the Toyota Prius, into a full family of models as a further success story for the company. Worldwide sales of Toyota's full hybrid vehicles passed four million at the end of April this year. In the UK Toyota has sold more than 95,000 Toyota and Lexus hybrids since 2000.
What does this mean?
Toyota's low emission hybrid cars mean businesses benefit from lower running costs and drivers from lower company car tax. The numbers are impressive:
- Toyota Yaris Hybrid: 81mpg, 79g/km, 10% company car tax
- Toyota Auris Hybrid: 74.3mpg, 89g/km, 10% company car tax
- Toyota Prius: 72.4mpg, 89g/km, 10% company car tax
- Toyota Prius Plug-in: 134.5mpg, 49g/km, 5% company car tax
- Toyota Prius +: 68.9mpg, 96g/km, 10% company car tax