Sunnyvale, CA (PRWEB) July 24, 2012
Purplepatch Services LLC, the leading marketing communications firm based in Sunnyvale with offices in Chennai, India and Manila, Philippines, announced today the expansion of its portfolio of services to include enterprise User Experience design services.
Since 2004, Purplepatch Services LLC has been focused on technology communications, working with venture-backed software companies and IT services firms to offer communication strategy, content development, product demo videos, white papers, case studies, and so on. As clients increasingly embedded the agency’s services in to their offerings in the market, Purplepatch has worked on many enterprise products as the user experience design partner.
“With companies now embracing the Bring-your-own-device” policy, employees seek the same user experience from enterprise applications as they experience on their consumer apps,” says Karthik Sundaram, CEO of Purplepatch Services LLC. “We were tasked to frequently re-design existing applications to meet the user experience of consumer apps, and felt the strong demand to expand our portfolio into user experience.”
Purplepatch Services LLC brings a team of experienced information architects, usability experts, designers, and cognitive experts to help customers build personas, user stories, and embed user experience design at every stage of the product development. “Design-across-devices is becoming a core necessity in enterprise applications, where business users seek information to be presented in a consistent manner,” notes Sundaram, who is a veteran designer-writer-communications expert in the technology industry.
Going forward, the company will embed its team members as part of their clients’ development groups to help promote usability as a critical component of the team expertise. “Design from first-to-last helps improve user adoption dramatically, and IT leaders can thus realize better ROI on their investments in much shorter time frame,” says Diane Duque, Experience Design Manager at Purplepatch Services LLC.
Noting that products also experience shorter lifecycles than ever before, Sundaram commented that user experience design could reduce development cycles, create consistent familiarity in new product releases, and help contain overall cost.