Relevate’s Automotive Ownership Marketing Database Grows by Thirty Percent

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Automotive dealerships, service centers, warranty companies and others that need information on vehicle ownership can access new auto leads and gain insight about current customers with this newly updated and significantly larger pool of vehicle ownership data. The database has grown from 120 million to over 156 million vehicle records in 85 million households.

Automotive marketing leads and data from Auto ID

Auto ID Auto Leads

In working with clients in the automotive space, we’ve discovered many, if not most of them struggle to find current, clean and legal sources of automotive leads.

Relevate announced today, that Auto ID, the largest repository of legally obtained automotive ownership information, has grown by over thirty percent. This data is valuable to new and used vehicle dealers, service centers, the automotive aftermarket, and auto insurers. Relevate’s Auto ID auto leads are multi-sourced from verified consumer transactions, and the data is fully compliant with privacy laws.

The Auto ID database is 100% populated with the VIN number, the identification number that accurately identifies the make, model and year, on each vehicle. Data is updated on a monthly basis from multiple proprietary sources. During the monthly build, the data is cleaned to provide an accurate postal address or telephone number, and it is appended with several hundred consumer demographics. The demographic overlays allow automotive marketers to pinpoint the exact audience they are looking for.

“There are many companies offering automotive lead data, but no data set is as robust, clean and deliverable as Auto ID,” said Scott Johnson, vice president data solutions. “In working with clients in the automotive space, we’ve discovered many, if not most of them struggle to find current, clean and legal sources of automotive leads. And, if and when they are able to find safe and actionable leads, they need help to pinpoint the best prospects for their targeted acquisition campaigns. Auto ID solves both these problems through exhaustive mining of automotive-related consumer transactions and rigorous database build protocols, as well as client-specific response models and other analytic solutions. These marketers can learn more about their current best customers as well as find the best prospects for a new vehicle, warranty, or service package by using Relevate modeling services and leads from Auto ID.”

In addition to consumer demographics, Relevate’s proprietary Response Performance Indicator Model (RPI) is available on Auto ID. RPI effectively predicts front-end marketing response and back-end payment performance. This data model, applied at the Zip+4 level, is available as a data select on Auto ID mailing list and telemarketing records. Marketers can select only the records that meet the performance criteria for a particular offer, or customize offers to reach all auto owners within a specific geography. Relevate is waiving the selection charge for RPI on orders through August 31, 2012 for new customers.

About Relevate™
Relevate, with its headquarters in Springfield, Virginia, is a leading marketing information services provider offering a comprehensive range of marketing intelligence and digitally driven marketing solutions, utilizing high-quality data sources. Over 1,500 companies work with Relevate to improve their ROI and build leading-edge marketing solutions. For more information, call (800) 523-7346, or visit

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Relevate, data append, data acquisition, data enhancement