Griffis Group becomes Griffis Residential; Hires Keri Harper-Eddy as Director of Customer Experience as Part of a New Growth Strategy in Colorado Multifamily Market

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Griffis Residential released its branding strategy and structural changes to employees on June 14th at an all-hands-on-deck conference.

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By rebranding and bringing management in house, Griffis Residential is well positioned for continued growth along the Front Range,

Griffis Group, a Denver-based multifamily real estate investment company headed by Ian Griffis, David Birnbaum and Tom Barta, has changed its name to Griffis Residential. The change is prompted by Griffis Group’s recent shift to bring management of its properties in-house.

“By rebranding and bringing management in house, Griffis Residential is well positioned for continued growth along the Front Range,” says Ian Griffis. He added that the name change from Griffis Group to Griffis Residential, “. . . will allow us to better differentiate and focus on providing a superior experience to our customers.”

Griffis Residential’s in-house management strategy includes the assembly of a team that is solely dedicated to the overall guest experience. This flattens their organizational structure, resulting in a progressive, non-conventional approach to property management.

This shift will be apparent in all of Griffis Residential’s properties, particularly with the hiring of Keri Harper-Eddy as Director of Customer Experience. Leading the company’s new guest culture initiative, Harper-Eddy will manage the successful development and implementation of all property management systems and processes. She will work directly with front-line staff to ensure that the Griffis Residential brand is delivered to every resident.

Harper-Eddy looks forward to her new challenge with Griffis Residential, noting that she is
“. . . excited to collaborate with the team at Griffis to develop and execute an innovative sales and service strategy aimed at delivering impeccable customer service”.

She specifically welcomes the opportunity to apply the values of the organization to their brand messaging, training and development, and company culture. With vast experience in multi-family real estate customer service management and delivery, Harper-Eddy is eager to offer her coaching and training program design and implementation know-how, stating that, “Developing and delivering quality sales and service training will lend toward meeting resident and investor expectations of the Griffis Residential brand.”

As former Vice President of Sales and Customer Service for Archstone-Smith, she has a wealth of experience in design and implementation of customer service training, new hire orientation, and management development programs across call center, email, and web-based solutions.

Griffis Residential released its branding strategy and structural changes to employees on June 14th at an all-hands-on-deck conference. Including the recent acquisition of the 384-unit Covington on Cherry Creek in southeast Denver, Griffis owns and manages more than 2,000 Class-A multifamily units in metro Denver, and 1,100 units in Colorado Springs. They buy and sell in all market conditions.

About Griffis Residential

Griffis Residential is a multifamily real estate investment company that owns and manages more than 3,100 Class-A multifamily units along the Front Range including Denver and Colorado Springs. Headed by Ian Griffis, David Birnbaum, and Tom Barta, Griffis Residential manages a portfolio valued at over $500m with both private and institutional investors. The organization focuses on balancing an aggressive expansion strategy with a superior guest experience for its residents. More information can be found at http://www.griffisresidential.com.

For information, please contact Ian Griffis (ian(at)griffisresidential(dot)com), David Birnbaum (david(at)griffisresidential(dot)com) or Tom Barta (tbarta(at)griffisresidential(dot)com).

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Shauna Klemme

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