Razorfish Recognized by Independent Research Firm in ‘The New Interactive Agency Landscape’ Report

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Leading Digital Agency is one of a Select Group Cited as a “Business Transformer”

Razorfish, one of the world’s fastest growing digital agencies, today announced its recognition in “The New Interactive Agency Landscape, Forrester Research, Inc., Q3 2012” as a “Business Transformer.” The July 2012 report, authored by Principal Analyst Jim Nail, outlines four types of emerging mediators that will result from the ongoing advancement and transformation of existing agencies.

Razorfish is one of a select group of agencies listed as a “Business Transformer” who “will define potential or redefine the value exchange.” The report predicts that by 2015 “Business Transformers will help companies change their business model, invent new products, or enter entirely new businesses by envisioning how digital capabilities enable firms to enter adjacent spaces.”

Intended to acknowledge the ever-changing agency model and its evolved role as a mediator, the report uses Razorfish as an example of an agency with an “innovative offering” for which “the messaging nearly writes itself.” Specifically, the report outlines the agency’s ability to “create comprehensive communications campaigns to announce their clients’ offerings and drive success.”

“We’re pleased that Forrester Research, Inc. has selected Razorfish as a 2012 ‘Business Transformer.’ We believe this honor reflects our dedicated approach of helping our clients navigate the progressing integration of media, technology and creativity,” said Bob Lord, global CEO of Razorfish. “It is this convergence that requires brands to continually reinvent the ways in which they connect with their consumers. We feel ‘The New Interactive Agency Landscape’ report reinforces and validates our commitment to creating inimitable communication experiences that align with our clients’ audience and move their business forward.”
“As digital channels continue to develop and specialized agencies consolidate, ’The New Interactive Agency Landscape’ report is a response to the ever-evolving role of digital marketers,” said Nail. “Razorfish’s digital prowess and innovative strategy capabilities allow the agency to excel at a time when many communications firms are taking a back seat.”

About Razorfish
Razorfish, the highest ranked digital agency in Advertising Age’s 2011 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe’s (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

1The New Interactive Agency Landscape, Forrester Research, Inc., Q3 2012

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Isabelle Brenton

Britta Petersen
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