$800 Million in Portfolios Later, Riskalyze Launches out of Beta

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Free Online Tool Empowers People to Invest Within Their Risk Tolerance

Riskalyze is a free online tool that empowers people to invest within their risk tolerance.

Riskalyze is a free online tool that empowers people to invest within their risk tolerance.

Since January, users have built some $800 million in portfolios on Riskalyze, and despite the choppy markets, more than 98% of them have stayed within projected risk.

Riskalyze, the first-only way to quantify risk tolerance and turn investing ideas into personalized and predictable portfolios, today announced its launch out of beta and into full public release.

“Since January, users have built some $800 million in portfolios on Riskalyze, and despite the choppy markets, more than 98% of them have stayed within projected risk,” said Aaron Klein, Riskalyze CEO. “We’ve cracked the code to empower people to invest within their risk tolerance, and the era of Risk Aware Investing has arrived.”

The core of Riskalyze is its unique Risk Fingerprint technology that quantifies individual risk tolerance, allowing users to discover and turn great investing ideas into personalized and predictable portfolios.

“Taking the emotion out of investing and replacing it with science is key to making the self-directed investor successful,” said Matt Pistone, Director of Core Technology at Riskalyze. “The old pattern of selling low when the market crashes, and buying high after the feeling of safety returns can be defeated by investing within risk tolerance.”

With the latest release of Riskalyze, the company launched several key new features to help self-directed investors invest within their risk tolerance.

· The Risk Number. A single-dimension representation of the multi-dimensional Risk Fingerprint, the Risk Number offers a simple way for users to compare their risk tolerance with each other. Spouses, business partners and friends can now compare their risk numbers to better understand how their differing tolerance for risk affects their investments and decision making.

· Predictable Portfolios. Even if self-directed investors can figure out how to map their money to their investing ideas, they usually have little idea what the resulting portfolio means for their potential risk and reward. Riskalyze makes it simple for investors to understand a range of loss and gain that their portfolio has a 95% probability of staying within during a six month time period.

· Investment Worksheet. Once you’ve built a portfolio that you believe in and that fits you, it’s time to invest it. Our new invest screen gives you a simple worksheet to calculate how many shares of each investment you need to buy to implement your Riskalyze portfolio.

· Rebalancing Alerts. After you’ve marked your portfolio as invested, Riskalyze takes it from there, monitoring the portfolio 24/7. Users receive a brief, at-a-glance portfolio update every two weeks, which include special alerts when it’s time to rebalance the portfolio to control its risk.

Riskalyze is free to self-directed investors, and its investing algorithms are completely free of influence from revenue or partnerships. As described at http://riskalyze.com/about, the company uses its core technology in other products that serve brokers, advisors and other financial institutions. It also sees significant opportunity in connecting users with great investing products and services when they need them.

Open registration is available to the public today at Riskalyze.com.

Riskalyze is empowering people to invest within their risk tolerance. The company's innovative Risk Fingerprint technology allows investors to find great investment ideas, turn them into personalized and predictable portfolios, and keep their risk under control.

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