PulseTV Says No To ‘Big Brother' For Its Customers

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Online daily deal and e-commerce company, PulseTV.com, announced today that it will not utilize any of the intrusive marketing technologies that violate consumers’ privacy. CEO Jaffer Ali stated, “We thought it was time to make sure all of our customers know that we were eschewing the creepy practice of tracking our customers' online behavior. We will not work with ad networks that promise results by tactics that we feel stalk and violate our customers. Online trades are abuzz with ‘Big Data,’ but it is clear that consumers are misinformed or confused as to what this practice actually entails."

Online daily deal and e-commerce company, PulseTV.com, announced today that it will not utilize any of the intrusive marketing technologies that violate consumers’ privacy. CEO Jaffer Ali stated, “We thought it was time to make sure all of our customers know that we were eschewing the creepy practice of tracking our customers' online behavior. We will not work with ad networks that promise results by tactics that we feel stalk and violate our customers. Online trades are abuzz with ‘Big Data,’ but it is clear that consumers are misinformed or confused as to what this practice actually entails."

In an email sent out to all of their customers, PulseTV planted its feet firmly on the side of the consumer. Below is an excerpt from this email, which has also been added to PulseTV's website.

“We at PulseTV promise that we will not stalk your every move on the Internet like many other retailers. We will respect your privacy and dignity at all times. We will not append third party data to your profile in the vain hope of predicting what you want to purchase. We select products based upon our team’s ability to secure the best deals for you. Period!”

In forwarding this promise to its customers, Ali continued, “The first day we have to violate our customers’ privacy and dignity to make a buck, will be the last day I am in this business. It is a shame that old fashioned concepts of ethics and morality rarely make it into decision making of corporate America. This is one reason why we get Enron and political double-talk. We are tired of our industry falling over itself following algorithmic reduction to the detriment of human values. We did not even think of sending a press release until someone in our graphics department read our ‘promise’ and said we should let everyone know about this.”

Sending the “right offer, to the right person, at the right time” has become an all too familiar mantra. In attempting to achieve the above, marketing technologies have become increasingly intrusive. More and more data is being collected on consumers as they surf the web. Ad networks and marketing service organizations have not stopped to consider the Big Brother aspects of the practice.

The PulseTV pledge is the clearest statement it could make outlining its promise to its customers.

About PulseTV.com
PulseTV.com is a daily deal and e-commerce website that has been innovating in this space since 2007. In addition to offering daily specials on products that average at 52% off suggested retail price, PulseTV.com carries hundreds of ancillary products that are used as upsells. PulseTV.com also creates a “Video Deal of the Day” with each day’s featured product.

For more information, contact:
Mary Kolacki Dir. of Communications
m.kolacki (at) PulseTV.com 708-478-4500 ext. 109

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Mary Kolacki
PulseTV
(708) 478-4500
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