We measure things that payoff the most such as increase in daily hours sold, repeat visits and ease of appointment setting CSI scores.
Richardson, TX (PRWEB) July 20, 2012
The solution combines Shop Watch, a DMS integrated and approved application, with Conexsta's 150 seat reservation center in Dallas, Texas and provides dealerships numerous alternatives for reducing calls and increasing shop hours sold.
Conexsta is led by John Traver, who pioneered the original Sales BDC in 1991 and developed CRM software, eventually selling his firm, Traver Technologies, to ADP in 2000. After 11 yearswith ADP overseeing variable and fixed operations businesses, Traver has embarked on this new pursuit focused on customer retention.
Shop Watch is the result of ten years of development by Roger Smith, a 25 year veteran of automotive fixed operations. Smith has created an application that embraces the entire service experience for the customer.
"The automotive service BDC solution has been on my radar for years now", said Traver. "The name of the game more than ever is market share. More and more dealerships are chasing the retention of sold units back to the service drive. Executing a proper appointment experience is the key to increased service visits and retention. You can send all the direct mail and text messages to customers you want, but if you drop the ball when they eventually call you are losing them incrementally. Conexsta can change that dealership experience instantly with this solution."
Conexsta handles nearly every type of inbound appointment call in English or Spanish, as well as outbound calls as a result of its integration with Shop Watch.
Shop Watch software by AutoEforms provides real-time service scheduling, instant vehicle tracking and unique shop management software for automotive service departments. The software also can track the whereabouts of each point of a vehicle in the service visit and allows customers to remotely monitor the status through multiple mediums.
Together, Conexsta and Shop Watch provide a powerful next generation customer service experience that helps drive repeat business to dealerships and enable service department personnel to find and sell service more efficiently.
Traver is adamant about the retention initiative tied to this process; "We are focusing on metrics that matter. We measure things that payoff the most such as increase in daily hours sold, repeat visits and ease of appointment setting CSI scores. Whatever needs to be done to bring their customer back to the service drive, we are prepared to do. Keeping the mission simple, we want the dealership to own their customers for life."
Conexsta began in 2011 as a reservation center for fixed operations for the automotive industry. Conexsta is headquartered in the telecom corridor of Dallas, Texas. You can visit them online at http://www.Conexsta.com