Pregnancy Test Kit Manufacturing in the US Industry Market Research Report Now Available from IBISWorld

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IBISWorld Market Research

Recessionary uncertainty slowed family planning and, thus, demand for pregnancy tests

Los Angeles, CA (PRWEB) July 19, 2012

In the five years to 2012, revenue for the Pregnancy Test Kit Manufacturing industry declined at an average annual rate of 1.1% to an estimated $227.7 million. The industry was adversely affected by poor economic conditions, which resulted in a greater number of couples postponing having children as a result of heightened unemployment and greater financial insecurity. Given that women who are planning pregnancy make up an estimated 60.0% of retail sales, this trend translated into lower downstream demand for pregnancy test kits manufactured by the industry. As a result, industry revenue declined steadily from 2008 to 2010, decreasing at an average annual rate of 3.8%. In the past two years, however, the Pregnancy Test Kit Manufacturing industry has benefited from slowly improving economic conditions, says IBISWorld industry analyst Caitlin Moldvay. “A recovering economy has resulted in a slight rise in the consumer sentiment index, leading to a greater number of couples planning a family and increasing the demand for family planning products.”

The Pregnancy Test Kit Manufacturing industry is highly concentrated, with a limited number of operators – an estimated 11 in 2012. Over the five years to 2012, market share concentration has grown. Although the number of industry firms has declined at an estimated average annual rate of 3.3% over the period, larger firms have entered the industry. In 2007, consumer goods giant Procter & Gamble Co. and leading diagnostic manufacturer Alere joined to form industry major player Swiss Precision Diagnostics. Other industry leaders include domestic manufacturers Church & Dwight and Johnson & Johnson, which compete through well-known brands like Clearblue, First Response and EPT. According to Moldvay, prominent manufacturers have increasingly focused on expanding their lines of digital pregnancy tests, a growth segment for the industry as a whole.

Over the five years to 2017, the industry will benefit from slowly improving economic conditions, which will result in an increase in the birth rate as couples who waited out the recession will start planning families. This will translate into greater demand for pregnancy tests and other family planning products, benefiting industry revenue growth during the five-year period. For more information, visit IBISWorld’s Pregnancy Test Kit Manufacturing in the US industry report page.

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IBISWorld industry Report Key Topics

This industry manufactures over-the-counter diagnostic products that test for chemical markers associated with pregnancy. Manufactured pregnancy tests typically test for the presence of the hormone human chorionic gonadotrophin (HCG). This industry excludes diagnostic tests that identify the presence of HCG through blood testing.

Industry Performance
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Industry Life Cycle
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Market Share Concentration
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