to Hold Content Marketing Tweet Jam on July 25th - #CXMChat

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Twitter-based event will uncover the details of Content Marketing as a leading form of online engagement.

People want to be engaged and they want to know that a company has something more to offer than a product with a price tag., a web magazine focused on social business, customer experience management and information management, is holding a Twitter-based gathering on July 25th, known as a "Tweet Jam", to discuss how organizations can lead with Content Marketing.

Marketing has changed dramatically. The old way of marketing was to talk at prospects and customers, to directly sell something. This pattern has shifted and become more subtle. Additionally, the social media revolution has changed interactions and expectations.

“People want to be engaged and they want to know that a company has something more to offer than a product with a price tag. When engagement happens positively and progressively visitors become customers and customers become fans and fans become brand advocates,” says Barb Mosher Zinck, Managing Editor of

Content Marketing is a process of progressively building relationships. What is content marketing and what are some guidelines and best practices to do it well? That's what the CMSWire Tweet Jam will focus on this month.

To participate in the discussion, join the Content Marketing Tweet Jam on Wednesday, July 25th at 10am PT / 1pm ET / 18:00 BST as the CMSWire editors and the guest panelists welcome the broader community to spend an hour discussing content marketing.

These questions will shape the dialog:

1. How do you define content marketing?
2. Does every organization have a customer journey?
3. What's the hardest part of content marketing and how do you do it well?
4. What roles do tools play in content marketing?
5. Describe three ways you measure success with content marketing.
6. What does content marketing tell us about the future of online marketing?

All experience levels are welcome to join the event.

The CMSWire team has assembled a group of expert panelists who will be sharing their experiences fresh from the field. Panelists include Billy Cripe (BloomThink), Carla Johnson (Type A Communications), Chris Vaughn (DigitalSherpa), Will Davis (Right Source Marketing), Kimberly Edwards OpenText), Krishnan Hariharan (OpenText), Julie Hunt (Julie Hunt Consulting), Nicolas Antonio Jimenez (Widen), Deb Lavoy (OpenText), Marci Maddox (OpenText), Scott Paley (Abstract Edge), Thomas Robbins (Kentico), Marcus Sheridan (The Sales Lion), Robert McCarthy (Goss Interactive Limited).

Participants may tweet their questions and responses throughout the Tweet Jam. By including the #CXMChat hashtag in all tweets, the messages will automatically become part of the discussion flow and will be included in CMSWire’s follow-up coverage of the event.

Tweet Jam Participation Guidance
Twitter is a highly flexible medium. In order to keep the discussion useful and focused, participants should follow these guidelines:

  • Introduce yourself with your first #CXMChat tweet. Include name, job title and the organization you work for.
  • Subsequent tweets must start with the question number the comment relates to and contain the #CXMChat hashtag. For example, "@bigbird Q5 Social Business is shifting work processes and communications all over Sesame St #CXMChat"
  • Participants should not pitch products or services; stay knowledge focused
  • Keep the discussion professional, but informal
  • Remember that this is a public chat -- be thoughtful

About CMSWire is a leading web magazine published by Simpler Media Group, Inc. The publication focuses on customer experience management, social business and information management practices and tools. The publication was founded in 2003 and currently has more than 270,000 monthly readers.

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Barb Mosher
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