Online Shopping has reached the convenience tipping point for Aussie shoppers

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A survey recently conducted by up and coming online discount provider, i love coupons has shown a whopping 73% of Australian shoppers believe online shopping is the best and most convenient way to shop.

Online shopping offers consumers a level of convenience and transparency conventional retail just can’t match.

A survey recently conducted by up and coming online discount provider, i love coupons has shown a whopping 73% of Australian shoppers believe online shopping is the best and most convenient way to shop.

4600 shoppers were asked the question, has online shopping reached the tipping point of convenience, or is it still easier to shop in-store? With nearly three quarters voting in favour of online, it seems the scales have well and truly tipped.

Coupons Creative Director Louie Van Essen said the company was not surprised by the results, stating Australia is hot on the heels of a worldwide trend that is favoring all things online.

“Online shopping offers consumers a level of convenience and transparency conventional retail just can’t match. With 100% money back guarantees, fast shipping and the ability to shop anytime, anywhere – even from your mobile phone, it’s not surprising at all that increasing numbers of Aussie shoppers are making the online switch,” Mr Van Essen said.
Online shopping is still considered a relatively new concept in Australia but with overseas markets already wholly embracing the phenomenon it seems it won’t be long before the practice becomes second nature to Australian consumers.

“The online revolution has well and truly began and so it’s time for Aussie retailers to start taking bigger advantage of it.

“Increasingly it’s proving not enough to simply have an online store. Retailers need to increase their online presence and that’s where voucher code websites like ours can prove extremely advantageous.

“By aligning with group buying or coupon websites retailers can ensure they reach a broader customer pool, rather than hitting the same target audience every time.

“Online shoppers are smart, they’re constantly looking for the best deals and when you combine the ease and value of online shopping with a discount coupon it proves to be a very enticing offering for consumers,” Mr Van Essen explained.

“At i love coupons we have partnered with some big online retailers offering consumers some of the best online deals. No matter what your fashion taste, whether you’re looking for The Iconic coupon, a Boohoo coupon or the latest percentage-off deal, our customers love the combined value that coupon websites and online shopping offer.

As e-commerce continues to grow in popularity in Australia many stores - in addition to partnering with group buying websites - are also increasing their competitive advantage by expanding their service offering. Stores like popular online retailer The Iconic, now offer Sydney CBD customers 3-hour delivery.

“The face of online shopping is truly changing. Now during their lunch break shoppers can log on to their favorite coupon site, download their SurfStitch promo code, make their purchase and have their parcel delivered to their office before they walk out the door at the end of the day.
“With that kind of value and convenience who wouldn’t prefer shopping online?” Mr Van Essen said.

i love coupons offers a broad range of discounts, catering to a range of interests and demographics. For more information please visit i love coupons website.

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Dominic Gluchowski
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