Sponsorship Veteran Michael Wright Joins IEG Consulting as Chief Growth Officer

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Wright brings more than 25 years of experience in sports marketing and sponsorship to his new role—including nearly 20 years at IMG—earning a reputation as a skilled seller, advisor, negotiator and revenue-generator for a wide variety of clients.

IEG, LLC—which has guided brands and properties for more than 30 years in optimizing their involvements in sponsorship—has hired Michael Wright as chief growth officer for IEG Consulting Group.

Wright brings more than 25 years of experience in sports marketing and sponsorship to his new role—including nearly 20 years at IMG—earning a reputation as a skilled seller, advisor, negotiator and revenue-generator for a wide variety of clients.

He will put that expertise to work leading the effort to grow IEG Consulting and its ability to deliver unparalleled insights and counsel to brands, rightsholders and other organizations.

“We are thrilled that Michael is bringing his considerable talents, industry acumen and unmatched experience to the IEG Consulting team,” said IEG CEO Laren Ukman. “He will play a critical role not only in our success, but the success of clients across a wide range of industries and sectors as we serve their strategy, valuation and measurement needs.”

Based in the company’s Chicago headquarters, Wright becomes a senior member of IEG’s management team, responsible for IEG Consulting’s new business development, including sales strategy and staff leadership.

Wright joins IEG following a distinguished career that began in the packaged goods sector, continued through two decades at IMG, and most recently saw him at the helm of his own consulting firm.

Having worked for both Sara Lee and Cadbury Schweppes in Canada, Wright was recruited by IMG in 1986 to reorganize its events group before assuming leadership of sales and marketing. He eventually served as senior vice president and managing director of both IMG and TWI Canada.

Wright moved to IMG in New York in 1995 to direct the firm’s international consulting practice as senior vice president of global corporate consulting, serving clients such as American Express, General Motors, Price Waterhouse, Rolex and the NHL. He then established IMG’s NASCAR division in Charlotte before returning to New York as senior vice president of Olympic sales and marketing, where he secured more than $75 million in sponsorship for the USOC from 2002 to 2005.

For the last several years, Wright has led TWS Sponsor Solutions, a boutique consultancy developing sports marketing and partnership strategies for numerous organizations, including motorsports operations, athletic training companies and the Pacific Institute for Sports Excellence.

About IEG, LLC
IEG leads the way in sponsorship intelligence. With over 30 years providing insights, evaluation, and guidance, our teams bring unparalleled perspective and proven methodology to every challenge.

We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above competitors, meaningfully engage audiences and achieve lasting impact.

A unit of WPP’s GroupM, IEG is connected to specialty sibling communications companies in media, digital and activation. GroupM is the leading global media investment management operation that also serves as parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.

For more information about IEG and the sponsorship industry, please visit http://www.sponsorship.com or call 800/834-4850 (outside the U.S. and Canada, 312/944-1727).

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Jim Andrews
IEG, LLC
312-725-5110
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