The Trade Association Mobile Apps Market Estimated to Reach $800 Million By 2015

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Twenty-two percent of 250 associations surveyed by One Orange Feather Inc. supported a mobile application at mid-year 2012, with over half of large associations using mobile apps today. In One Orange Feather Inc.’s latest white paper, “US Associations’ Use of Mobile Applications 2012: Benchmarks and Practices,” it found that associations are still in the early stages of mobile application (mobile apps) adoption. While only a minority of associations are using mobile apps, that number will grow dramatically in the next few years.

July 19, 2012 - Twenty-two percent of 250 associations surveyed by One Orange Feather Inc. supported a mobile application at mid-year 2012, with over half of large associations using mobile apps today. In One Orange Feather Inc.’s latest white paper, “US Associations’ Use of Mobile Applications 2012: Benchmarks and Practices,” it found that associations are still in the early stages of mobile application (mobile apps) adoption. While only a minority of associations are using mobile apps, that number will grow dramatically in the next few years.

“Through surveys, statistical analysis, case studies on association’s using mobile apps and interviews with leading application developers, the white paper documents the current status of mobile app adoption and the most popular applications in use,” said Andrea Bona, Managing Director, One Orange Feather.

Some of the white paper’s findings:

  • Fifty-seven percent of associations with budgets of more than $100 million use mobile apps, while less than 10 percent of associations with budgets under $5 million employ mobile apps.
  • The leading association industries with mobile apps are finance, telecom/e-data and real estate. Associations in the medical/health industry are expected to be leading adopters as well.
  • The most common function for association mobile apps is support for meetings and conventions (41 percent). Other major mobile app functions include publications, news and association information, and industry-specific applications.

“The28 page white paper is the go to resource to identify vendor business models and likely investment levels and the benefits of the investment in mobile apps,” said Andrew Roscoe, managing partner, One Orange Feather. “U.S. Associations’ Use of Mobile Applications 2012: Benchmarks and Practices,” is available for download at One Orange Feather's Web site http://www.oneorangefeather.com/Resources/Resources.aspx.

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One Orange Feather, Inc. specializes in providing marketing and management solutions to the trade association, technology and government sectors. From message development to targeted channel distribution, we create integrated solutions with the broadest reach to create memorable impact. http://www.oneorangefeather.com/Resources/Resources.aspx

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Andrew Roscoe
One Orange Feather Inc.
703-224-8263
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Andrea Bona

703-408-0976
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