Denver, CO (PRWEB) July 26, 2012
Market Creation Group (MCG), an award winning full-service, business-to-business (B2B) technology marketing firm headquartered in Denver, today announced it was awarded a Peak Award from the American Marketing Association for outstanding website design for WaLa!’s Arcmail.com web site. The Peak Award honors outstanding effectiveness and results in marketing.
“We couldn’t be more pleased with the recognition of such a great site that really takes our business to the next level”, said Rory Welch, WaLa!’s CEO. “The site is making it easier for our clients and partners to do business with us, while maintaining our brand and professional experience we’re proud to have”.
The goal of the web site update was to increase search rankings, site traffic and inbound lead generation. The desired target audience was designated as IT managers and directors, CIOs, CTOs, and chief compliance officers in government, healthcare and finance industries.
ArcMail updated most of the existing content on the website, as well as improved the aesthetics with a new homepage featuring a series of rotating slides to be used for showcasing new products and offers. SEO and organic keyword search strategy was developed and the site was integrated with Salesforce.com to manage lead tracking and nurturing. Additionally MCG and WaLa! improved the ArcMail blog to assist with content creation and search optimization strategies.
“While we’re incredibly pleased with the look, feel and experience of the updated site, the results speak for themselves”, said Brett Schklar, Market Creation Group’s CEO. Results of these website improvements have been overwhelmingly positive. Total site visits per month have exceeded WaLa’s goal by 100% as over 3,000 visitors per month are currently trafficking the site. December 2011 marked record-breaking sales numbers and currently 32% of all ArcMail leads come from organic website traffic, which is an increase of 2,011%. Reference of traffic sources to the new website increased by 85% thanks to both SEO and blog content.
“We’re honored to have received the Peak Award from the Colorado Chapter of the AMA and appreciate all the work put into this tremendous project. Thanks to goal oriented planning and marketplace familiarity, we were able to update our website to gain considerably more traffic and valuable activity.” said Rory Welch.
WaLa! serves as the parent company of ArcMail Technology, Inc., a pioneer and leader in enterprise information archiving, and Rory Welch serves as CEO of both companies.
WaLa! is dedicated to empowering organizations across North America to take full advantage of the valuable big data resources available to them. Based in Bossier City, La., the company is leading the drive to provide innovative data search, analysis and management tools that efficiently and cost-effectively address the ever-growing volume of data sources and data types that make up today’s IT ecosystems.
For more information on WaLa! or Rory Welch, visit the WaLa! blog. Follow ArcMail on LinkedIn, Twitter and Facebook.
About Market Creation Group
On a quest to make B2B technology sexy, Market Creation Group boldly serves its beloved software, telecom and services clients with strategic marketing, demand generation and creative services.
Recognized as the fastest growing private company by the Denver Business Journal and the fastest growing B2B marketing firm in the nation, its services, including interactive demand generation, digital marketing, inbound marketing, design and strategy services, are focused on demonstrating solid ROI through comprehensive marketing programs. For more information, visit our website at http://www.demandmcg.com. Follow Market Creation Group on Twitter, LinkedIn and Facebook.