The National Kidney Foundation case study is a great example for other nonprofits to understand why email engagement is important and how it can affect an organization’s bottom line.
Saratoga Springs, NY (PRWEB) July 23, 2012
Informz, a leading email service provider for the association and nonprofit industries, released a case study on how The National Kidney Foundation (NKF) utilized Informz reports to identify inactive subscribers and conduct a highly successful re-engagement campaign. With the guidance of the Informz Strategy Team, NKF implemented a campaign that resulted in a 155% increase in open rates, 14% improvement in click-thru rates and the re-engagement of over 13,000 email subscribers.
The case study highlights how NKF developed a three-part re-engagement campaign to update subscriber preferences, gain feedback and remove inactive list members. NKF took advantage of the Informz Strategy Team to simplify the process. “At first the thought of identifying and removing subscribers seemed overwhelming, but the assistance of the Informz Strategy Team and the easy-to-use tools in Informz made the project simple to manage,” stated Lindsey Kellman, Communications Manager. “In addition, we can use the feedback we received from subscribers to enhance our enewsletters and expect to continue to see great results,” added Kellman. The campaign resulted in a total of 13,561 re-engaged email subscribers.
“Email engagement has become a vital factor in the success of an email marketing program,” said Joe Tyler, CEO of Informz. “The National Kidney Foundation case study is a great example for other nonprofits to understand why email engagement is important and how it can affect an organization’s bottom line. As always, I am pleased to see our clients benefiting from our advanced tools and expert strategy team to achieve such remarkable results.”
The full case study is available for free download from the Informz website. For more information about Informz products and services visit http://www.informz.com or contact Alex Leo at 1-888-371-1842 x 150 or leo(at)informz.com.
Informz (http://www.informz.com) is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.
About The National Kidney Foundation
The National Kidney Foundation (http://www.kidney.org) is dedicated to preventing kidney disease, improving the health and well-being of individuals and families affected by kidney disease, and promoting organ donation.