The robust integration between Informz and ISSI allows clients to maximize the investment they’ve already made in their database to create highly-personalized, effective communications while saving time and money.
Saratoga Springs, NY (PRWEB) July 25, 2012
Informz, Inc., a leading email service provider for the association industry announced today that Integrated Software Solutions, Inc. (ISSI) has integrated its association management system with the Informz email marketing platform. The integration will allow users to streamline processes to improve efficiency and create more effective email campaigns.
Informz offers a suite of integrated online communication tools including email marketing, text messaging, online surveys, and event registration that enables associations and nonprofits to improve engagement and manage online communications all from one interface. The Informz platform easily integrates with data sources such as ISSI’s association management system to enable organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize messages.
“With members being the lifeblood of associations it is critical that organizations be able to effectively communicate with members to keep them informed and engaged,” said Joe Tyler, CEO at Informz. “The robust integration between Informz and ISSI allows clients to maximize the investment they’ve already made in their database to create highly-personalized, effective communications while saving time and money.”
The two-way, real-time integration between Informz and ISSI creates an advanced relationship management solution, enabling users to:
- Personalize email messages based on data and lists from ISSI;
- Trigger and automate messages that create targeted member conversions;
- Allow members to manage their own email communication preferences;
- Track preferences and click-thru behavior and apply this insight to future member communications;
- View reporting metrics and subscriber activity from email campaigns in ISSI;
- Improve efficiency and data integrity by having only once source of data to manage.
“Informz allows clients using IMPak to take their email marketing to the next level all while having full integration with the database,” says Michael Werner, President and CEO of ISSI. “Email communication is vital to associations as is tracking the results. The IMPak and Informz integration allows a seamless exchange of information to capitalize on member marketing and communication.”
Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit http://www.informz.com.
Informz is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.
Headquartered in Reston, Virginia, Integrated Software Solutions, Inc. (ISSI) provides comprehensive web-based Association Management Software and web integration to member-based organizations. Founded in 1989, ISSI has been a leading provider of integrated, web-based association management solutions for more than two decades.
ISSI software and services empower membership organizations to deliver greater value to their members. ISSI’s flagship products – IMPak, IMPak Cloud, and APak – provide state-of-the-art association management, accounting and e-commerce solutions that integrate all of the functional requirements of trade and professional organizations into one fully relational system.