More Men Embracing Non-surgical Cosmetic Treatments

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Last year, according to American Society for Aesthetic Plastic Surgery statistics, men accounted for more than 10% of all BOTOX Cosmetic® and laser hair removal treatments. Toronto area dermatologist Dr. Vince Bertucci comments on these findings.

Dr. Vince Bertucci, a dermatologist near Toronto and the medical director of Bertucci MedSpa, says that when it comes to popular non-surgical treatments such as BOTOX and laser hair removal in Toronto, men are getting in on the action. He says that the numbers at his medspa reflect the same trend recently reported by the ASAPS.

“Men are great fans of low-maintenance grooming,” Dr. Bertucci says. “The appeal of laser hair removal is that it can free them from shaving or waxing and give them smooth, stubble-free skin. This translates to convenience, comfort, and time saved."

According to the American Society for Aesthetic Plastic Surgery (ASAPS), laser hair removal is one of the most popular cosmetic treatments among men. Recent ASAPS statistics ( show that the number of men seeking laser hair removal in 2011 was second only to those seeking BOTOX Cosmetic treatments.

Dr. Bertucci wasn’t surprised to learn that BOTOX led the list of cosmetic treatments for men.

“We’re also seeing a big increase in the number of men having BOTOX in Toronto in the last couple of years,” he said. “Men want to look younger, too, and BOTOX gets results. I think that when a product has reached the level of popularity that BOTOX has, it's natural that men would want to try it."

There is also less of a stigma attached to medspa treatments for men, thanks to media coverage and the openness of many celebrities and athletes who admit to enjoying facials, manicures, and "manscaping." Dr. Bertucci expects that the number of men seeking cosmetic treatments will continue to increase.

“It’s not something they’re bragging about yet,” he says. “Guys aren’t exactly running out and telling all their friends that they just had a BOTOX treatment. However, as more men begin to enjoy the benefits of one cosmetic procedure, they will be more likely to come back for others. So, we are starting to focus more on treating men and making sure that they feel just as comfortable and just as welcome at our medspa as women do.”

Bertucci MedSpa has a highly trained team of doctors and staff members who are dedicated to providing outstanding customer service to both men and women. The medspa provides a broad range of innovative solutions that can be personalized to meet each patient’s individual needs and individual budget.

“Our team approach combines medical, aesthetic and spa services to provide everyone with a positive experience in a comfortable yet professional environment,” Dr. Bertucci says.

In addition to BOTOX and laser hair removal, Bertucci MedSpa offers a wide range of services, including dermal fillers, laser skin rejuvenation, non-surgical fat-reduction methods, skin-tightening treatments, vein treatments, microdermabrasion and chemical peels.


A board-certified dermatologist near Toronto, Dr. Vince Bertucci is the medical director of Bertucci MedSpa ( The medspa’s team of dermatologists performs all the latest cosmetic procedures, such as BOTOX Cosmetic®, non-invasive body sculpting, laser skin rejuvenation and injectable treatments. The medspa offers a wide range of solutions for women and men with skin, hair and nail concerns. Bertucci MedSpa in Woodbridge, Ontario, provides an ideal treatment experience in a comfortable yet professional environment, and its staff strives to deliver optimal results for each patient.

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