Brooklyn, NY (PRWEB) July 23, 2012
Simar Singh walked away from a prestigious legal career to start Rootology, the company behind a proprietary blend of 14 natural herbs and vitamins packed in two capsules that immediately supports nasal health against the effects of pollen, pet dander, dust, mold and other aggravators.
The idea came from Singh’s father, a veterinarian in small-town Ohio, who witnessed countless clients give up their beloved pets due to allergies. Determined to help, Singh’s father discovered an herbal formula that rapidly supports nasal health against pet dander and most other environmental irritants. After years of personal use, Singh wondered how to share the family formula with everyone in need, and so left his New York legal practice, invested his life savings and assembled a small team of experts who share his passion for better, natural health.
“My decision to leave my legal career and create Rootology was a leap into the unknown, but I knew it was my true path,” Singh, the CEO and founder of Rootology said. “I saw how it had helped people keep their pets, how it helps me and friends in the springtime, and I couldn't believe that something like this wasn't already on store shelves - I wanted to make it available to all.”
The multi-faceted Rootology team came together over a shared belief in the efficacy of the formula and a common desire to help anyone who suffers when plants are in blossom or a furry friend is near. In addition to a few like-minded entrepreneurs, Singh also enlisted the help of an expert herbalist to fine-tune the formula. Lexi Hagenson, LAc, an acupuncturist at Exhale Mind Body Spa in Chicago and a board certified herbalist, helped perfect Rootology. With her background in Eastern medicine, Hagenson fine-tuned the ingredients and quantities.
“I was thrilled to learn of Simar’s natural alternative to conventional medicine and eager to help tweak the formula,” Hagenson said. “As people become more aware of natural remedies, Rootology offers real, effective help, the feedback from customers has been so great.”
The blend of natural herbal ingredients and vitamins includes different fruit, flower and root extracts, such as magnolia and forsythia, known in Traditional Chinese Medicine for their support against the symptoms of nasal and eye irritation. Working together, they pack the necessary punch to make Rootology the go-to support.
One in five people in the United States suffer from allergies, and the number of Americans affected has been increasing since the early 1980s across all age groups. According to the American College of Allergy, Asthma & Immunology, an association for health professionals, allergies can affect anyone regardless of gender, race or socioeconomic status, and can occur at any age.
“For so many folks, nasal health deteriorates in the spring or fall. For others, a friend’s or neighbor’s cat causes tremendous discomfort,” Singh said. "People prefer taking something natural, or they just want something better. Rootology fills a massive market void for a potent, rapid-acting, non-drowsy, but natural solution. We're proud to make it available.”
Rootology had a soft launch via Facebook in April, offering free samples to anyone interested. Over 20,000 people took them up on the offer, and the positive, grateful feedback, as well as mail orders, began rolling in from around the country. Now with more than 23,000 Facebook fans, Singh hopes word of mouth will help Rootology grow and reach everyone in need.
More information on the background and formula of Rootology can be found at http://www.rootologyhealth.com. Rootology is manufactured at a cGMP compliant facility in the USA, quality tested and assured.