Social Media Marketing Agency, fishbat, Discusses the Relationship Between Tout and WWE

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Early last week World Wrestling Entertainment (WWE) announced a partnership with Tout. The video-sharing service is beginning to be featured heavily on WWE programming and this has provided substantial growth in a short period of time for Tout.

On July 19, 2012, social media marketing agency, fishbat, released a statement discussing the new relationship between World Wrestling Entertainment’s (WWE) and video-sharing platform, Tout, following the July 16th, 2012 airing of their 999th episode of Monday Night Raw.

Tout allows users to record 15-second videos messages using either a webcam or a smartphone. The WWE was able to drive users to Tout by asking them to send Touts describing their favorite moment in Monday Night Raw’s history.

This partnership has proven to be very effective. According to an article on Mashable Tout was downloaded by iOS and Android users over 30,000 times since Raw aired on July 16th and over a million Tout posts were watched during and after the show. Part of this growth is being driven by WWE’s special Tout page on their website which can be seen here.

Sida Li, social media director at social media marketing agency, fishbat, says “The WWE has a very devoted fanbase. They know who their favorite wrestlers are and they are always looking for new ways to interact with them. Tout has provided the WWE fans with an interesting way to reach out to their beloved wrestlers and the WWE has done an excellent job so far of promoting the platform.”

Tout is currently ranked 116th in the iTunes App store and 6th in the Free Photo & Video App category. WWE will be promoting Tout once again on next week’s special 1000th episode of Monday Night Raw.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn
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