Glimmerglass Joins PatronManager CRM Roster

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An internationally renowned opera and musical theatre festival joins Patron Technology’s client list of leading arts and cultural organizations.

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Patron Manager provides a level of integration that will ultimately maximize the benefits and value our audiences receive.

Patron Technology Founder and CEO Eugene Carr is pleased to announce that Glimmerglass Festival, the internationally celebrated summer opera and musical theatre festival, is the newest member on its PatronManager CRM client roster.

The Glimmerglass Festival is a one-of-a-kind summer destination, blending world-class opera with a relaxed, casual atmosphere in a lakeside setting in Cooperstown, NY. The main stage productions are supplemented by special performances, concerts, and lectures throughout the season.

Linda Jackson, Managing Director of Glimmerglass, said, “Patron Manager provides a level of integration that will ultimately maximize the benefits and value our audiences receive. When development and box office and marketing can share the same information updated in real time from anywhere, it helps create a world-class experience for everyone.”

Eugene Carr said, “We are very happy to have such a renowned organization as Glimmerglass aboard and look forward to working with them and helping them grow their audiences through the use of our PatronManager CRM system.”

Glimmerglass joins the more than 300 theatre companies, symphony orchestras, and music and arts organizations that have contracted to use PatronManager to manage their ticket buyers, donors, and supporters and to develop new audiences for the future. PatronManager CRM is a 100 percent web-based CRM system built on the Salesforce.com platform specifically designed for arts and cultural organizations that combines box office ticketing and subscriptions, donor database management, professional e-mail marketing, comprehensive contact management, and effortless staff collaboration into one cohesive unit.

The 2012 Glimmerglass Festival main stage productions include Verdi’s Aida, Meredith Willson’s The Music Man, Lully’s Armide, and Kurt Weill and Maxwell Anderson’s Lost in the Stars, running in rotation from July 7 through August 25 in the Alice Busch Opera Theater in Cooperstown, NY. The main stage productions will be supplemented by special performances, concerts, and lectures throughout the season. Call (607) 547-2255 or visit their website for tickets and additional information at http://www.glimmerglass.org

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ABOUT PATRON TECHNOLOGY: Patron Technology is revolutionizing the arts industry by offering world-class customer relationship management (CRM), ticketing, and e-mail marketing technology. Its PatronManager CRM system, launched in 2010 and developed in partnership with Salesforce.com and the Salesforce Foundation, is a 100 percent cloud-based system that integrates box office functionality, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible by the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts not-for-profit organizations and used by arts and cultural clients in all 50 states and eight countries overseas. Patron Technology is dedicated to educating the non-profit community about e-marketing and, in the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. The company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.

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