Montreal, QC (PRWEB) July 23, 2012
The premier location-based marketing platform, Sweet IQ, announced today that Cossette and Sweet IQ have signed a strategic partnership agreement. Cossette, Canada’s leading agency , is integrating Sweet IQ’s innovative solutions into its offer through its new startup incubator.
Cossette began the incubation program to foster creativity and new ideas, which will help their clients. “The incubation of startups is a main strategy to create partnerships that will accelerate innovation for Cossette. At Procter & Gamble – one of the best marketing companies in the world – new product partnerships for new products account for 50% of new products, which helped P&G double revenues in 7 years. With the incubator, we could develop and integrate new ideas that will improve agility and add new capacity, which MEANS BUSINESS for clients!” stated Pierre Delagrave, PresidentMedia at Vision7 International and Head of the Cossette Innovation Leadership Group.
Michael Mire, CEO and co-founder of Sweet IQ, reports that, “The relationship is bilateral in nature, Sweet IQ provides Cossette domain-specific expertise for location-based marketing to help their clients leverage the many location-based marketing opportunities that exist. Cossette, in turn, gives us access to companies who need these services”.
Delagrave, expounding on why Sweet IQ was chosen, explains the present goal of the communications sector: “Today, the name of the game is to get the communications (with the consumer) closer to the transaction. In the retail business, it means to get the customers closer, or the store closer to the consumer. The neat thing with Sweet IQ is that the platform includes basic information that is combined with social media, adding a level of pertinence.”
Part of the Vision7 International group, Cossette is a fully integrated marketing communications agency that holds a dominant position in Canada and can call on a network of specialized agencies operating around the world. It is a community of talented people, a unique gathering of expertise and creativity that builds strong brands for its clients and maintains a dialogue with consumers. Cossette has offices in Québec City, Montréal, Toronto, Vancouver and Halifax. Cossette Innovation Leadership Group aims to scan the world for key innovations and disruptive technologies in order to provide regularly our clients with actionable opportunities. It is our way of identifying and taking advantage of emerging technologies that connect consumers to our clients’ brand and transform interactions into profitable relationships.
About Sweet IQ
Sweet IQ, formerly Get Me Listed, is a fully integrated location-based marketing platform. It collects and analyzes data to provide actionable recommendations to increase brand presence, manage visibility, and drive customer engagement into in-store sales. Sweet IQ was developed to respond to the needs of multi-venue marketers who deal with diverse and fragmented local marketing streams, such as local listings, mobile apps, and social media, to create and manage centralized and simplified marketing campaigns.
For more information, please visit our website at http://www.sweetiq.com.