Newton, MA (PRWEB) July 23, 2012
How do you change the world? That’s the central question behind The Disruptors, a new web video series co-produced by HB, an integrated marketing communication agency, and MassDevice.com, the online journal of the medical devices industry. The series focuses on the minds behind medical technology’s most disruptive innovations and visionaries who have changed – or are going to change –the world through new technologies and processes.
“Massachusetts has no shortage of groundbreaking technologies that are accelerating change in the medical community,” says Brian Johnson, MassDevice co-founder and publisher. “Our intent with this series is to share these stories with our community in a new, more interactive and engaging format.”
Video interviews provide the platform for viewers to hear directly from the innovators about their inspirations, aspirations and industry-changing ideas, in their own words. Initial interviews include:
“Companies like AG Mednet, Ocular Therapeutix, iWalk and Cogmedix are changing the medical technology world for the better,” says Nik See, brand experience strategist at HB. “We partnered with MassDevice to bring the people behind these brilliant ideas to the public.”
Watch the inaugural episode of The Disruptors, featuring AG Mednet CEO Abraham Gutman, as he discusses current barriers that exist for bringing new technologies to healthcare.
If you have new ideas for medical technologies and processes and would like to be featured in an upcoming episode of The Disruptors, please email publisher(at)massdevice(dot)com for more information.
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Baxa Corporation, EMC, CA, Hobsons, Valtronic and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit http://www.hbagency.com, or call 781-893-0053.
Since 2009, MassDevice.com has been the online journal of the medical devices industry, providing day-to-day coverage of the devices that save lives, the people behind them, and the burgeoning trends and developments within the industry.