Extreme Makeover... "The Rehab Edition"! L.A.'s Remarkable Non-Profit Treatment Center, Beit T'Shuvah, Celebrates as 50 Local Designers Volunteer to Overhaul 43 Rooms

Interior Designer Heidi Bendetson spearheads beautiful, moving and long lasting upgrades to one of L.A.’s venerated institutions.

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“It’s a moving, long lasting gift for people who are facing significant challenges in their lives”, says COO and Spiritual Leader, Rabbi Mark Borovitz.

Los Angeles, CA (PRWEB) July 23, 2012

The Grand-Reveal at Beit T'Shuvah... It was a night like no other in Beit T'Shuvah's storied 25-year history as one of the top-rated addiction treatment facilities in Los Angeles. Last week more than 50 designers descended upon the non-profit’s Venice Boulevard location, which houses 120 men and women recovering from alcohol, drug and other addictions, for the unveiling of “Designed From The Heart,” the brainchild of local designer Heidi Bendetson.

Bendetson, (with the support of her friend and vice chair Rhonda Snyder), enlisted L.A.’s interior design community to completely revamp 43 of Beit T’Shuvah’s primary rooms, where men and women first come to begin the long and difficult task of recovery. More than 50 designers descended on Beit T’Shuvah over the past few months, completely redecorating each room, all at no cost to the facility. No two rooms are alike, and since the designers had carte blanche as long as everything was donated, there is no central theme to the design elements. The result is like Extreme Makeover Rehab Edition – with brand new rooms that rival any of the posher establishments around the country.

As the center’s COO, Head Rabbi and Spiritual Leader Rabbi Mark Borovitz said, “It’s a moving, long lasting gift for people who are facing significant challenges in their lives.”

“We’re in the serious business of recovery and we don’t have time to worry about how things look,” thought Beit T’Shuvah’s Founder and CEO Harriett Rossetto when first presented with the project. “But once I saw the rooms taking shape, I realized that beautiful surroundings can be empowering. They will help to give our residents the confidence they need to begin to live a new way of life.”

The entire process from conception to completion took a surprisingly short 5 months, guided by Bendetson. “The scope of the project was incredibly challenging,” says Bendetson. “But L.A.’s design community really embraced the idea. We were blown away by the dedication and generosity of all those who made Designed From The Heart possible.”

Founded in 1987 by Ms. Rossetto in downtown Los Angeles, the original mission was to provide transitional living and reentry services to Jewish men being released from jails and prisons. The program broadened in scope over the years to reach out to men and women struggling with a wide range of addictive behaviors. Now housed in a growing facility at 8831 Venice Blvd., Beit T’Shuvah is both a synagogue and a nationally recognized leader in the field of faith-based recovery. As Beit T’Shuvah celebrates its 25th year in existence one thing has remained constant – no person has ever been turned away due to their ability to pay.


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  • Fanya Cohen
    BTS Communications
    (310) 842-3725 281
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