idfive Continues to Grow as Creative Director Matt McDermott Joins the Team

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Matt McDermott brings over a decade of agency experience and immeasurable wisdom to his new role as Creative Director at idfive.

idfive continues to grow in size, resources, and perspectives. The latest gain comes in the form of new Creative Director, Matt McDermott, the veteran marketer recognized for campaigns he’s created for clients like Comcast, Black & Decker, Motorola, National Geographic, the University of Maryland, and the Department of Defense.

Matt brings over a decade of agency experience along with the immeasurable wisdom that arises from having been an English teacher in Baltimore City. At idfive, he will be focusing his expertise in content strategy, new media, and integrated marketing to guide the creative process.

Matt holds undergraduate degrees in English and Mass Communications from Towson University and a Master’s in Teaching from the Johns Hopkins University. He chairs the marketing committee for the American Advertising Federation's Baltimore chapter and has contributed to a number of publications including The Baltimore Sun and Advertising Age.

Andres Zapata, SVP, Strategy at idfive remarks, “Bringing Matt on deepens our commitment to “Informed Design”. We will benefit tremendously from his expertise and experience, and his passion for teaching and education aligns perfectly with our values.”

About idfive: idfive is a Baltimore-based advertising, web design, brand consulting and digital media agency specializing in higher education, not-for-profit, and healthcare organizations.

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Pete Meacham
idfive
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