Enrollment Builders’ Founder Facilitating the 2012 Stamats Graduate School Integrated Marketing Conference Post-Conference Workshop.

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Workshop will focus on the marketing of online graduate programs.

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It will be fun to share some of the best practices and new ideas as higher education continues to find ways to increase awareness and access to high quality online programs.

Enrollment Builders’ founder, Cam Cruickshank, Ph.D., will be leading the post-conference workshop at the 2012 Stamats Graduate School Integrated Marketing Conference. The conference will be held in Atlanta, Georgia on July 23-25, 2012, and is specifically designed for those working within the areas of higher education administration, marketing, recruitment and admissions.

Dr. Cruickshank’s post-conference workshop, “Marketing Online Graduate Programs: New Markets, New Media, New Message,” will lead to participants becoming more familiar with the key marketing strategies and techniques being used to recruit today’s online learners. This hands-on, application-focused workshop will focus on how to identify the various opportunities for improved marketing and recruitment efficiencies that may lead to a reduction in recruitment costs and an increase in program applications.

Through a series of individual and group exercises, participants will be able to identify the characteristics of a successful online graduate student, when to consider work roles and technologies that may attract online learners, as well as how to identify the specific marketing strategies and techniques relevant to each participant’s individual environment.

"Stamats is the premier higher education marketing firm and I am honored to be able to share some of the contemporary marketing and enrollment management practices for online graduate programs at the post- conference workshop," said Dr. Cruickshank. “It will be fun to share some of the best practices and new ideas as higher education continues to find ways to increase awareness and access to high quality online programs."

About Enrollment Builders: Enrollment Builders (http://www.enrollmentbuilders.com) is a leader in providing enrollment management consulting services and enrollment solutions to institutions with online, adult, and professional programs. The consultancy specializes in helping non-profit institutions increase enrollment in online programs while improving student services through assessments, customized consulting services, and enrollment solutions.

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