HealthCompare To Release Ebooks To Evolve Education Efforts For American Health Insurance Consumers

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HealthCompare, a nationally recognized health insurance comparison site, to release information for education via new media outlet: ebooks.

HealthCompare has new ideas for reaching and teaching consumers

Knowing the popularity of the new media format, HealthCompare will reach out to more and more people through their ereaders and reading devices.

Health insurance comparison site, HealthCompare, will release ebooks as the next step on their path to American health insurance consumer education.

Seeing a large discrepancy in health insurance policy effectiveness and consumer education, HealthCompare began asking site visitors to understand their health insurance needs before seeking policy options.

They began by asking consumers to ask themselves probing questions that would arm them with the deep knowledge they needed to effectively study the policies available to them prior to making their choices.

The questions that HealthCompare wanted their site visitors to know the answers to were:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumer’s office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

HealthCompare, then, chose to release infographics to further that education among consumers. With the inherent complexity of their industry, they wanted to make certain that shoppers knew what they faced by releasing graphics that solidly explained their niche’s stance without drowning the topic in jargon and industry lingo.

Infographics strip all of that away and layout information in colors, images, and data so the reader can easily understand what’s being displayed.

Some inforgraphics HealthCompare released are:

How To Find Affordable Individual Health Insurance - Designed to direct and educate health insurance consumers find individual health insurance that’s more affordable

Buying Individual Health Insurance Effectively - Designed to help today’s consumers choose health insurance that’s effective for them

Is College Health Insurance Smart - Designed to help college students decide if paying for health insurance is a good idea for them or if skipping it would be acceptable

Not All Free Health Insurance Quotes Are Created Equal - Created to illustrate how some health insurance quotes are not complete

Other infographics can be found here.

Yet, HealthCompare is choosing to reach out to even more consumers by releasing ebooks to continue their education efforts.

Knowing the popularity of the new media format, HealthCompare will reach out to more and more people through their ereaders and reading devices. Beginning in August, titles will be released weekly and will cover topics that speak to consumers in every stage of life.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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