HealthCompare Aims To Empower American Health Insurance Consumers With Release Of Ebooks

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HealthCompare, a nationally recognized health insurance comparison site, targets consumers in their quest to educate and empower through ebooks and infographics.

HealthCompare demonstrates compassion.

HealthCompare’s newest step toward consumer understanding is to release ebooks in August that will reach out to readers in all stages of life.

HealthCompare, a nationally recognized health insurance comparison site, is expanding their education outreach to self-publishing. Seeing the popularity of ebooks and ereaders, releasing ebooks became a natural step in the evolution of their education campaign.

Since the beginning HealthCompare was bent on empowering consumers with the knowledge they need to make effective health care choices. They would ask site visitors to know and understand their answers to the following questions:

What are the consumers current health care needs? Do they currently require medication? Does the consumer have a pre-existing condition? Or are they seeking to start a family in the near future?

Does the financial state of the shopper allow for a lower deductible, thusly giving them a higher monthly premium? Or would having a high deductible (and therefore lower monthly premium) be more beneficial?

Is the consumer’s physician a factor? If they prefer to continue seeing their doctor of choice, HealthCompare helps them decide what policies allow that.

Are there any other health insurance options for the shopper, such as spouse or parent plan?

Once consumers get their quotes, HealthCompare then helps them narrow their decisions by prompting them to ask further questions, like:

How much will the policies being compared cost them from their pocket when considering deductibles, co-insurance, and co-pays?

What will the policies being compared offer in terms of maximum out-of-pocket expense?

Will the consumer’s office visits be covered?

Do any of the policies up for comparison offer maternity?

Is prescription drug coverage an option?

How much will the consumer pay for emergency services and ambulances?

Will the current primary physician and local hospitals be accepted under any of the policies being considered?

Health insurance costs are much more involved than mere premiums and buyers must carefully consider all out of pocket expenses to understand what their policies will ultimately cost them.

HealthCompare realized this discrepancy and generated infographics to help further close this gap.

Infographics are tools that illustrate complex topics through data and images displayed together in aesthetically pleasing pallets.

Some of the infographics released were:

Is There Really Affordable Medical Coverage Available - Designed to help consumers find their most affordable options

COBRA Isn’t The Only Health Insurance For Unemployed - Designed to educate the unemployed on their health insurance choices

Private Health Insurance Vs. Group Health Insurance - Educates shoppers on the difference between private and group health insurance

Other infographics can be found here.

HealthCompare’s newest step toward consumer understanding is to release ebooks in August that will reach out to readers in all stages of life. From surviving divorce to becoming self employed, HealthCompare aims to empower them to make the most effective decisions of their lives.

The ebooks will be released weekly beginning in August.

About Health Compare: HealthCompare was launched in 2009 to work with brokers and carriers to help individuals and families easily research, compare, buy, and enroll in the right health insurance plan at the right price. Based in Orange, Calif., it delivers accurate, customized, health insurance quotes for the country's diverse population.

Through a unique partnership with its sister company, CONEXIS, HealthCompare has the ability to quickly reach thousands of COBRA-qualifying consumers and provide them with COBRA alternatives at the moment they become eligible for COBRA benefits. This provides these consumers with an opportunity to enroll in individual or family plans and potentially save hundreds to thousands of dollars on COBRA premiums and, at the same time, rewards referring brokers with referral fee income for the life of each policy.

For more information, visit or call 888.748.5152.

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Michelle Ruble
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