Houston, TX (PRWEB) July 31, 2012
Beer is big business in America. CNBC reports that there is now over 2,000 breweries operating in the United States, with many more in the planning stages. New breweries and beer retailers are cropping up to meet the 12.6 percent increase in demand for craft beer cases this year.
India Pale Ale was the fastest-growing style of craft beer, according to Shanken News Daily, but seasonal beers also continue to do well. Craft wheat beers continue to face tough competition from MillerCoors’ Blue Moon and Anheuser-Busch’s ShockTop.
However, the three largest craft brewers – Boston Beer Co, Sierra Nevada Brewing and New Belgium Brewing – all posted double-digit growth from July 2011-2012. The Beer Institute says that the growth in retail revenue pushed total sales beyond $98 billion last year.
“Despite the fact that there are three really, really big players in the game, we find that leveraging tools like SaveOnBrew are helping small craft brewers and mom-and-pop retailers compete,” explains SaveOnBrew founder, Mark Davidson.
SaveOnBrew.com is the web’s ONLY beer price search engine. Started in 2010, beer brewers and retailers need only contact the site owner to have their sale prices, deals and offers listed in the database. Consumers visiting the site enter their zip codes to get a list of beer discounts and retailers nearest them.
The site also recently launched a Beer Maps tool to help brewers show consumers where their beers are sold, at-a-glance. SaveOnBrew founders ask that brewers send them a list of all their retail locations; they create the map and send brewers a link to include on their websites. Consumers simply enter their address or zip code and get a comprehensive list of retailers selling their favorite beers. This tool works well for convenience stores, supermarkets and gas stations that have more than one location selling beer too.
“People often ask me why I give away so much free advertising,” Davidson muses. “The answer is simple: I love beer. I’m passionate about finding beer at a reasonable price. With the average cost of a craft brew case exceeding $33, it’s really a pleasure to help people find the most bang for their buck, without sacrificing quality. We can only do that by forming partnerships with brewers and retailers across the country who supply us with timely, accurate information.”
Davidson adds that it’s easy to work with SaveOnBrew. Typically, a brewer or retailer will forward a link to an electronic sale ad and the SaveOnBrew team will continue to check back as each new ad is posted to maintain updated, accurate information. Another option is to forward new price offers to the group via email.
In addition to offering free advertising, SaveOnBrew allows space for competitive retailers and brewers to buy paid advertising banner space as well. Rates are extremely reasonable and special discounts are available for long-term agreements. With over 300,000 unique impressions per month and a nationwide audience, SaveOnBrew is a true gem for beer-related businesses looking to reach bigger markets.
About SaveOnBrew.Com: Founded in 2010 to help thirsty beer drinkers across the United States find the lowest advertised prices for one of the world’s most popular beverages.