Still Waiting For the Big One? Sam Freshman Delivers Straight Talk On Economic Sensibility As Investors Anxiously Look For Signs of Recovery

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The "Big One" is a generally accepted reference to a win or a loss. With so much available cash, investors are still trying to determine if the "Big One" will be the Big Up or the Big Down. Keller Williams Westside hosts Sam Freshman as its key speaker at the CRE Investment Forum July 26.

With so much available cash in the commercial real estate market one might conclude deals are closing at a faster rate. The cityscape is dotted with construction cranes, reflective of signs of recovery, so it’s time to jump back in, right? With many investors seemingly sprinting past their competition snapping up deals, it is equally true, many are still waiting for the “big one.”

What is the “big one”? Big up or big down? That depends on the unknown. Crazy, right?

When many are handicapped by indecision, opportunities are seized by those willing, able and ready to act. Sam Freshman has built a fortune and career on acting decisively on these opportunities. Sam is the patron saint of syndication – an investment strategy of leverage buying and calculated but spread risk - and has written books on it. These have provided the CRE industry with complete reference guides on how to get the job done right. Every successful investor leaves clues others recognize as a formula, that becomes the basis of building sustainable growth and wealth. The application of Sam’s salvo is no exception to the investment community.

When asked what the biggest reason for investor failure is, Sam replied, “Lack of due diligence and failure to read the fine print... Many invest on perception or references and not on reality. In the Madoff aftermath many investment bankers I interviewed said they invested because he had good references. We passed because the plan - too many things - did not make sense.”

How many investors have abdicated responsibility in favor of perceived expertise is an age old question. Kingdoms have been built and serfs exploited with this premise. ”Syndication requires a qualifying memorandum that spells out the risk and reward. This is well researched and documented but the investor still needs to read it,” states Sam.

Keller Williams Westside Realty is hosting Sam Freshman as guest speaker at the sixth in a series of 10 Los Angeles Commercial Real Estate Forum events, with this event's focus on syndication as a key investment strategy. The Forum is a professional networking event and venue for investors and commercial real estate agents to share ideas and opportunities.

“Sam’s strategies don’t promote a flashy overnight success. In the long haul it’s the years as an attorney, banker and investor that have stood the test of time. “Shortcuts” outlined in his books are do-it-by-the-number formulas Sam used to create an over $400,000,000 nest egg,” says the event’s host, Linda Kaye.

“Sam’s success has been tied to timing the market right,” says Keller Williams Operating Principal, Jeffrey Peldon, “many sell too soon or hold the investment too long and lose. His track record speaks for itself.”

The event takes place July 26th at 4:00-5:30 pm at Gaylord’s, 50 N La Cienega Blvd, Los Angeles. The event is open to the brokerage and investment community. A complimentary reception and paid parking will be provided by sponsors, including Citibank, Surety Financial, Advanced Group Property Inspection, LA Citiwide Escrow and Costar Group.

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Linda Kaye
Keller Williams Realty Westside
(310) 482-2450
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