Sydney, Australia (PRWEB) July 23, 2012
Search Engine Optimization is unpredictable at times and it’s a bigger issue when the search engine is being discriminating. Recently, James Schramko has come out with his latest SEO news update to shed light not only about crawl errors but site slaps and SEO plug-ins as well.
For searched sites that have been yielding the HTTP error code, Google has kindly been providing more detail regarding the error. Schramko informs, “Google is now reporting crawl errors in more detail so your Google Webmaster Tool is the best place to get that. Also in there you can now download the links that they find for your site and they tell you what date they found them so that’s really good to know which links are working.” To address this particular issue, Schramko and his people devised brand new maps with properties that the Google Webmaster Tool acknowledges more often.
On the topic of recovering from a site slap, (which search engines do to sites that violate web spam guidelines, like having poor quality, or loads too slowly) Schramko shares the strategy he and his team came up with to recover from this several times. “We deleted the site; then we put up a brand new site with a new design and a new purpose. We turned it into a services site rather than a publishing or content site. We put in a resubmission request and they approved it and the site is back on and indexed….The process does work if you can come up with a brand new theme and if you can give them what they want.”
Another important factor to the effectivity of the strategy is the fact that SEO plugins are not required for the new site. Plug-ins tend to complicate the site and for SEO purposes, it’s best to keep sites clean and simple; focus on a “unique description, a natural page title, preferably including your keyword…” Bottom line is, for a completely focused site, it’s better to “unplug.” Lastly, caution is also issued regarding link rental services that allow people to rent a link on a homepage for thirty days; such services are frowned upon as overt link manipulation.
Schramko regularly comes out with SEO news update videos and posts. For more tips from the expert, subscribe to http://www.superfastbusiness.com.