Brooklyn, New York (PRWEB) July 24, 2012
Change is hard. When it comes to convincing businesses to try new marketing strategies, it’s an uphill battle especially when competing against established, well known brands. If you’ve ever used an online business directory ask yourself, “Have I ever shared a local business listing with a friend just for its entertainment value?” Thatvideomagazine is guessing that your answer was, “No.” Thatvideomagazine wants to change that by making business directories more interesting and social by providing the following features:
Thatvideomagazine’s PR representative Helen Godfrey states, “The main purpose of a business directory is to promote businesses to as many people as possible. Directories with videos and comments that are exclusive to their website are great for generating inbound traffic to the host website, but do not necessarily translate into maximum exposure for advertisers. This means businesses can only be found by visiting the directory. We market with our client’s best interest in mind. We provide listings that potential customers can easily share online, with their friends, using various forms of social media such as Facebook, Twitter, LinkedIN and Pinterest. This is called off-site marketing.”
So how does it work? Each listing incorporates the most powerful online marketing tools: video, photography and social media. Search Engine Optimization (SEO) is the marketing tool of choice that most directories use to generate traffic. Thatvideomagazine builds on Search Engine Optimization (SEO) by adding Social Media Optimization (SMO). This is possible using some of the features listed below:
Imagine your business and the points listed above being shared across a span of social networks. This social media optimized format engages the audience, builds trust and loyalty between the user and advertiser. Ultimately, this results in higher conversion rates. .
Thatvideomagazine invites all Houston and New York Yelp business subscribers to try their service for less than one third the price of Yelp. Yelp’s minimum rate for a directory listing is $300 per month or $3,600 per year. Thatvideomagazine’s introductory rate for a directory listing is only $959 per year.
Thatvideomagazine is a comprehensive digital video magazine, business directory and social network. Their mission is to promote local economic and social growth with the most powerful online marketing tools: video, photography and social media.
Website: Thatvideomagazine Digital Video Magazine • Online Business Listings • Social Networking Sites
Contact: Helen Godfrey