How to Get Through More Work Faster and Deliver Better-Quality Results in PreneurCast Podcast's Serial Versus Parallel

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The failure to apply Critical Time Focus (CFT) is costing business owners, say Pete Williams and Dom Goucher. In this edition of the PreneurCast podcast, they discuss 'Serial vs Parallel' – focusing on projects one after the other so they get done, versus spreading one's focus and getting nothing done.

"[F]ocus in serial until you get one big thing done… before you try to move on to the next significant thing, then you’ll get a return faster." -Dom Goucher

‘Serial versus Parallel’ is the 58th edition of the marketing podcast. This episode sees Goucher and Williams in Florida, visiting Rich Schefren, the founder and CEO of Strategic Profits, for an upcoming client-only live webinar on productivity. PreneurCast listeners get exclusive access to the live stream via a link available in the show notes at http://www.PreneurMedia.tv.

Goucher begins by explaining what Critical Focus Time or CFT is. "The idea behind the CFTs… is to block out a block of a maximum of 25 minutes at a time where you switch everything off… and you focus on one single task." He stresses the importance of focus and what an entrepreneur can achieve if he focuses solidly on something that will have an impact and that will grow his business. "But you focus in serial until you get one big thing done… before you try to move on to the next significant thing, then you’ll get a return faster," he adds.

Another bonus for listeners is a link to Williams' presentation in Melbourne about productivity that he got a standing ovation for. All these, and the audio and transcript downloads are available at the PreneurCast podcast website.

To watch the entire episode and get access to the bonuses mentioned on the show, visit: http://www.preneurmedia.tv/PreneurCast/PreneurCast058-serial-vs-parallel/.

PreneurCast is a marketing podcast created by entrepreneur and marketer Pete Williams and digital media producer Dom Goucher. It’s where they discuss all things entrepreneurship, business, internet marketing and productivity (with a fair smattering of software and gadgets too). It's consistently in iTunes' Top 10 and What's Hot across the globe, with thousands of listeners each week.

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