More and more consumers are turning to the internet for their product research. They simply search for the business name or brand name and read through the experience other users have had
(PRWEB) July 25, 2012
In a recent study it was found that a growing number of consumers are searching online about a business before spending their hard earned money. Business owners are advised to do a “Vanity Search” on their business name and brand to find out whether there are positive or negative market sentiments.
Samuel Junghenn owner of Think Big Online says, “More and more consumers are turning to the internet for their product research. They simply search for the business name or brand name and read through the experience other users have had.”
“This is worrying because anyone, including a competitor or dissatisfied employee can write negative reviews about you. Businesses need to be thinking proactively about protecting their business and brand.”
Samuel isn’t the only Internet consultant recommending that business owners proactively protect their brand. In fact the practice has become wide spread and is referred to as Reputation Management.
Reputation Management is the process of posting positive comments, reviews and stories on sites and then using search engine optimization techniques to improve rankings. By improving the rankings on these comments, review and stories businesses can claim top ranking positions and essentially remove the negative comments.
Whether businesses have a negative comment about their business now, business owners should consider using Reputation Management. The longer a business operates the more likely it is to have a dissatisfied customer, employee or supplier. By taking a proactive approach to Reputation Management business owners can stop the negative comments from showing.
Samuel Junghenn from Think Big Online recommends that business owners check for negative comments related to their brand regularly. He says “You can set up a simple Google Alert where you are emailed daily with new WebPages that mention your brand or business. By monitoring it regularly you can quickly respond to negative comments and mitigate the damage”