(PRWEB UK) 25 July 2012
Selfridges customers will be exclusively introduced to a temporary and dedicated Karl Lagerfeld space as the fashion house unveils a unique ‘pop up store’, in the heart of the 3rd floor within the store’s Contemporary Womenswear Department. This will allow customers and fans to experience and be part of the Karl Lagerfeld world.
Setting high standards of quality and accessible fashion, Selfridges is proud to debut the Autumn Winter 2012 KARL collection. The more casual of the two lines, this luxury yet affordable range, for men and women, offers the wearer sharp tailoring and fresh silhouettes without compromising great fabrics and durability, that can only compliment the modern wardrobe.
Karl Lagerfeld Paris:
As part of this great occasion, Selfridges’s customers will also be exclusively introduced to the debut of Karl Lagerfeld Paris Man, a luxury ready-to-wear range reflecting the strong style and personality of the modern man. This contemporary collection provides its wearer with innovative design and tailoring with an elegant twist.
Offering Selfridges customers another opportunity to experience the Karl Lagerfeld brands, Selfridges will also host the launch of ‘Team Karl’; an exclusive capsule collection capturing the energy and celebrations around the Olympic Games in the host city of London. Also complimenting the debut of the main Karl Lagerfeld collections, the ‘pop-up store’ will be home to a limited-edition range of artistic t-shirts in collaboration with one of London’s much loved design agencies, I Love Dust.
Dedicated Karl Lagerfeld windows will proudly sit at the front of Selfridges main entrance, and offer a sneak peak as to what is to come exclusively inside the store. The debut of KARL and Karl Lagerfeld Paris will be unveiled as part of an exclusive private cocktail party at London’s Selfridges on July 24th 2012 in presence of Karl Lagerfeld.