JTV Dedicates Four Days to the World’s Finest Opals

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Shopping network to unveil carved Ethiopian opal jewelry collection and feature its largest selection of opal gemstones and jewelry

Opal Fest will feature the retailer’s largest selection of high-quality opals ever.

Our Bangkok buying team has been hard at work developing new cutting-edge designs for this phenomenal gem and the finished product is better than we could have hoped.

Jewelry Television®, the nation’s only shopping network dedicated exclusively to the sale of jewelry and gemstones, will celebrate elegance and everyday opulence with Opal Fest, July 26 through 29. This first-time event will feature the retailer’s largest selection of high-quality opals ever.

Several of JTV’s best-selling gemstones like Ethiopian opal and Chalama Black Opal will be showcased during the event. Mined in Ethiopia, the Chalama Black Opal is smoke treated leaving the opal’s color black in high contrast with its kaleidoscope of vibrant colors. JTV will also unveil a new carved Ethiopian opal jewelry collection during the event.

According to Tom Ahles, director of gemstone merchandise planning and vendor relations at JTV, carving gemstones, such as Ethiopian opals, takes precision and patience while using a handheld cutter with fast-rotating diamond-coated tips on the end. Common shapes seen in these carved gems are geometrics, swirls, waves and shapes that resemble nature. Since each stone is hand carved, each piece is one of a kind.

“Our Bangkok buying team has been hard at work developing new cutting-edge designs for this phenomenal gem and the finished product is better than we could have hoped,” he said.

Other gemstones that will be showcased during Opal Fest include pink opal, fire opal, opal doublets, opal triplets and mosaic opals. Opals display a large range of beautiful colors from iridescent to brilliant pink, blue, orange, green and yellow. Expect to see opals paired with kyanite for a striking combination and with chrome to provide durability and strength.

“The range in color and design of the opals we are featuring is extraordinary,” said Ahles. “We travel the world to hand select the most beautiful gemstones and make sure our customers get them at the very best prices possible.”

Tune into JTV or visit http://www.jtv.com for more information on the collections seen at Opal Fest.

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit JTV.com.
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Heather Ripley
FletcherPR
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