Shark Tank Alum, Kiersten Hathcock, Shares Brand Building Tips at Las Vegas Market

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Shark Tank Alum, Kiersten Hathcock, shares brand building successes and failures during keynote at 2012 Las Vegas Market, one of the largest home furnishings trade shows in the US. Hathcock, a self-taught carpenter and designer, built an internationally recognized and respected furniture brand from her garage with zero capital.

Kiersten Hathcock, CEO of Mod Mom Furniture, will share tips on what worked and what didn't work while building a brand with $0 and running a company despite roadblock after roadblock during her session, “Building a Brand From The Beginning.” She'll also discuss how she learned to trust her intuition even when the world was saying she was nuts to try to build and design furniture without start-up capital, design know-how, and carpentry experience. “I’m honored to have been asked to speak by World Market Center to share my experience with my industry peers. Going from a corporate marketing job to carpentry was never my career strategy but lay-offs, the economy, and a crazy idea made it a reality. If what I share helps even one person better their situation, I’m over the moon,” says Kiersten.

Hathcock will also share her experience on ABC’s SHARK TANK as well as working with celebrity clients. Attendees can expect to take away easy-to-apply brand building techniques from a down-to-earth entrepreneur who succeeded at building a respected brand in a tough economy.

Most recently, Kiersten was invited to be a speaker on the “Influential Women in Home Furnishings” panel for World Market in January of this year as well as a keynote presenter for the American Society of Furniture Design annual dinner in High Point, NC in April 2011. Katie Hatch, founder of Design | Intuition and former American Society of Furniture Designer Vice President said, "I've been in the furniture industry for twenty years, and when Kiersten contacted me out of the blue asking for sourcing advice, I was blown away by the amazing brand she had built for herself in such a short time and for quite literally zero dollars. In my experience, the home furnishings industry is strong on product, sourcing, and infrastructure, but we lack brand recognition. Every retailer, manufacturer and designer can and should capitalize on this wonderful session and learn from Kiersten's experience and brand building know how.”

Julia Rosien, CEO of Social North and WithIt President adds, “Kiersten and I met when we sat on a panel together for a WithIt event. To say I was impressed with her sincerity and passion on stage would be a gross understatement. Kiersten connects with her audience because she’s fought a hard battle in the trenches of entrepreneurship and she’s happy to share both the missteps and the successes with her audience. She knows true learning comes when we’re open and honest with each other about how hard (and rewarding) is to be an entrepreneur.“

BUILDING A BRAND FROM THE BEGINNING takes place on August 1, 2012 from 10:00 am - 11:00 am at Las Vegas World Market World Forum 16th Floor - Building B. For more information, go to

Mod Mom Furniture was born in a Los Angeles garage in 2007, the product of self-taught designer-turned-carpenter Kiersten Hathcock. Her unique, eco-friendly, child-proven furniture has been sold throughout the United States, Canada and abroad. Hathcock’s storage pieces have been featured in Dwell Magazine, Elle Décor, Los Angeles Times and Better Homes and Gardens as well as in episodes of ABC’s Shark Tank and the Nate Berkus Show. For more information visit


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