House of Brides Announces Midnight Madness Sale for July

Share Article

House of Brides is hosting their popular Midnight Madness Sale July 27th. All 10 Chicagoland locations will open their doors to customers for exclusive discounts and promotions.

News Image

Midnight Madness Sale at House of Brides Friday, July 27th

“This is our biggest sale of the year…because of the sheer excitement this event. The response to the Midnight Madness Sale is just immense,” stated Eva Buziecki, House of Brides President.

House of Brides released the July 27th date of their Midnight Madness Sale on Monday. The event features wedding dresses, bridesmaid dresses, and special occasion dresses at deeply discounted prices.

“This is our biggest sale of the year. Phones will literally be ringing off the hook because of the sheer excitement this event creates among the bridal community. The response to the Midnight Madness Sale is just immense,” stated Eva Buziecki, House of Brides President.

Savings include wedding dresses, regularly priced $250 to $1,150, on sale $50 to $300 off. Designer Silk wedding dresses, regularly $2,000 to $3,500, are on sale $400 to $700 off. Diva bridal gowns sizes 18 – 32 are 10% to 20% off.

The sale extends beyond the bridal collections. Bridesmaid dresses will have additional money off already low prices. Special occasion dresses are 20% - 30% off. Prom dresses are 10% - 30% and Quinceanera gowns are 10% - 20% off.

The retailer is introducing new promotions exclusive to this 1-day event. Customers purchasing a wedding dress during Midnight Madness receive a free $100 headpiece and $75 off bridal gown alterations. Customers purchasing a bridesmaid dress or special occasion dress receive $25 off their alterations.

House of Brides holds their Midnight Madness Sale periodically throughout the year. The first sale was held over 30 years ago. This specific sale is well known among brides for its unparalleled discounts. Dates and details are kept confidential. Management and staff are notified only two weeks prior to the event.

Appointments are strongly suggested and are currently being accepted daily through Friday. Staffing is increased to accommodate the mass popularity this sale maintains.

The Midnight Madness Sale is Friday, July 27th at all 10 House of Brides locations. Sale hours are 11:00am to Midnight CST and 10:00am to 10:00pm for the Chicago location only.

The Midnight Madness Bridal Sale is viewable online on the Store Promos page of their website,

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, Millions of Brides and their wedding parties visit the salons and global website for over 37,000 wedding and special event products.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Customer Relations
Visit website