House of Brides Increasing Mobile Marketing for Midnight Madness Bridal Sale

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House of Brides is holding their Midnight Madness Bridal Sale Friday, July 27th. For the first time, House of Brides is advertising the sale on Pandora Radio.

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Midnight Madness Sale at House of Brides Friday, July 27th

“We’re looking to expand our audience with the help of Pandora Radio. Since extra efforts have been taken to make the sale known, we expect an even grander response than we already have,” remarks Industry Consultant, Dale Buziecki.

House of Brides is implementing a new aggressive marketing plan by teaming up with Pandora Radio. The newest advertisements include banners and commercials promoting their Midnight Madness Bridal Sale on Friday, July 27th. The advertisements can be viewed on both mobile devices and the Pandora Radio website, http://www.pandora.com.

House of Brides typically advertises on various Chicago radio stations. Commercials for the bridal salons can be heard on 103.5 KISS FM, B96.3, and 101.9 FM THE MIX.

“We’re looking to expand our audience with the help of Pandora Radio. We don’t want anyone to miss out on our exclusive sales during the Midnight Madness Bridal Sale! Since extra efforts have been taken to make the sale known, we expect an even grander response than we already have,” remarks Industry Consultant, Dale Buziecki.

Pandora Radio has made a name for itself by following their basic principal of providing the listener with customized music. Pandora achieves this goal by employing their Music Genome Project. This tool effectively lets the listener enjoy the music while suggesting similar songs he or she may like. Along with the Music Genome Project, Pandora also allows for customization to enhance the listening experience. Listeners can create their own “stations” unique to their personal tastes.

House of Brides is utilizing other forms of communication to get the word out about the Midnight Madness Bridal Sale. E-mail campaigns, text message alerts, and automated phone calls are used to advertise the popular sale. The retailer’s sales consultants contact their own personal customers.

Savings include wedding dresses, regularly priced $250 to $1,150, on sale $50 to $300 off. Designer Silk wedding dresses, regularly $2,000 to $3,500, are on sale $400 to $700 off. Diva Bridal gowns sizes 18 – 32 are 10% to 20% off.

The sale extends beyond the bridal collections. Bridesmaid dresses will have additional money off already low prices. Special occasion dresses are 20% - 30% off. Prom dresses are 10% - 30% and Quinceanera gowns are 10% - 20% off.

The retailer is introducing new promotions exclusive to this 1-day event. Customers purchasing a wedding dress during Midnight Madness receive a free $100 headpiece and $75 off bridal gown alterations. Customers purchasing a bridesmaid dress or special occasion dress receive $25 off their alterations.

Appointments are strongly suggested and are currently being accepted daily through Friday. Staffing is increased to accommodate the mass popularity this sale maintains.
The Midnight Madness Sale is Friday, July 27th at all 10 House of Brides locations. Sale hours are 11:00am to midnight CST and 10:00am to 10:00pm for the Chicago location only.

The Midnight Madness Bridal Sale is viewable online on the Store Promos page of their website, http://www.houseofbrides.com.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of Brides and their wedding parties visit the salons and global website for over 37,000 wedding and special event products.

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