Digigraph.me, Inc. and Justin Lofton Continue Partnership at American Ethanol 200

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Providing Solutions to Engage Fans Online and At-Event Through Social Activation

Digigraph.me, Inc., creators of patented fan reward and audience activation solutions, continued its partnership with Justin Lofton, driver of No. 6 Eddie Sharp Racing Chevrolet, to ignite his social media fan base during last weekend’s American Ethanol 200 at the Iowa Speedway. Lofton, who recently announced new sponsor J.D. Heiskell for the race, currently sits in second place for overall points in the NASCAR Camping World Truck Series (NCWTS).

Last Saturday’s race marked the second time Lofton Racing and Digigraph.me, Inc. partnered to offer Lofton’s fans personalized digital memorabilia and establish a virtual one-on-one connection. Over the weekend, Lofton’s fans were given the opportunity on his Facebook and website to request exclusive event Digigraphs®. “This allowed me to thank the people who support me,” Lofton says. “Social media is one of my favorite ways to connect with my fans. Giving them Digigraphs® allows me to instantly thank them for their support with a cool personal keepsake.”

Digigraph.me, Inc.’s proprietary technologies generate digitally autographed photos of celebrities, personalized for individual fans and instantly deliver them in virtually all digital channels (including: social media, websites, email). Digigraphs® connect sponsors, celebrities and charitable/political organizations to fans/supporters with a unique collectable photo as thanks for their permissioned opt-ins or contributions.

Digigraph.me, Inc. has supported a variety of audience activation campaigns, both at event and online for a diverse mix of clients from Platinum recording artists to apparel brands, sports franchise to non-profit organizations.

Leading action sport apparel brand, Hurley, activated attendees of the 8th Annual Switchfoot Bro-Am surf competition and concert. Calls to action were posted throughout the event and made over PA announcements for Digigraphs® of multi-Platinum and headlining rock band, Switchfoot, or professional surfer, Rob Machado. Hurley followed the event with a targeted recap email to all fans that requested either Digigraph®, which resulted in an extremely high 86% open rate.

Recent campaigns that also include a social component to further engage fans are INDYCAR’s multi-channel campaign that rewarded Marco Andretti fans with a Digigraph® during the Iowa Corn Indy 250, NorCal CrossFit Woman’s Champion, Jenny LaBaw, as she prepares for the CrossFit Games beginning July 13, 2012 in Carson, CA and continued fundraising support for the Tiger Woods Foundatio¬n.

To view examples of all past Digigraphs®, visit the Facebook page at http://www.facebook.com/Digigraph.me

About Eddie Sharp Racing
Eddie Sharp Racing (ESR) (TeamESR.com) is a championship winning racing team housed in a 45,000 square-foot facility in Denver, N.C. After getting its start in the Automobile Racing Club of America (ARCA) Racing Series, ESR has accumulated upwards of 20 race wins, the 2009 ARCA Racing Series Championship, and countless top-five and top-10 finishes in just five years of competition. By 2010, ESR began to make the transition into the NASCAR Camping World Truck Series (NCWTS) with a partial schedule before racing in the series full-time in 2011. By 2012, the team expanded to be a multi-truck team and secured its first victory in just the team’s 35th NCWTS race. Additionally, ESR continues to build its driver development program fielding various drivers in the ARCA Racing Series, the United Auto Racing Association (UARA) STARS Series and other late model events across the southeast.

About Digigraph.me, Inc.
Digigraph.me, Inc., based in Los Angeles, CA, empowers brand “activation” and broad audience engagement, using patented and proprietary technologies to reward fans with instant, personalized and digitally autographed photos of their favorite celebrities, athletes, musicians and public figures in every digital channel.

Try the demo of Digigraph.me, Inc. Global Brand Ambassador, Wayne Gretzky, by texting DGWAYNE to shortcode 95323 and following the instructions or by visiting the website at http://www.digigraph.me.

Media contact:
Jill Moran


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