RedEye has a unique perspective on what will bring success to email marketers for the upcoming holiday season
Montclair, NJ (PRWEB) July 30, 2012
RedEye, the leader in behavioral email solutions will be attending eTail Boston 2012 from August 13-16. The conference will be held at the Sheraton Boston Hotel in Boston MA and is designed to help participants gain efficient measurable strategies to increase profits and maximize today’s emerging channels.
Brian McConnell, president of RedEye North America will be a roundtable moderator at the pre-conference Email Optimization and Segmentation Summit on August 13. He will be leading a discussion on how to improve conversion this holiday season. “RedEye has a unique perspective on what will bring success to email marketers for the upcoming holiday season,” said McConnell. “Ninety percent of online retailers increase their email volume during the holiday season with retailers boosting their send frequency by an average of 43% compared to the pre-holiday period. With statistics like that email marketing is one of the most effective ways to improve conversion during the holiday period.”
RedEye will be exhibiting in Booth 56 and will offer special incentives. Visitors will learn how to recapture lost sales through the use of behavioral email to help improve online conversion and ROI in time for this holiday season. Research shows 70% to 85% of users abandon their online shopping carts, resulting in lost revenue. In the US, it is estimated $18 billion is lost from shopping carts being abandoned, and the vast majority of ecommerce brands do nothing to recapture these lost sales.
For more RedEye information please visit redeye.com/us or call 1-800-291-1327.
Established in 1997, RedEye is the leader in behavioral email solutions. RedEye offers an integrated service of web analytics, email marketing and website usability focusing on analyzing user behavior to increase online conversion and improve customer return on investment. RedEye assists global companies specializing in the insurance, retail, non-profit and financial services industries in growing their ecommerce business. RedEye has offices in the United Kingdom, Germany and the United States. For more information please call 1-800-291-1327 or visit redeye.com/us. Follow us on Facebook and Twitter.