Our mobile audience has been growing by leaps and bounds. With the new site, we are making it easier for dog owners to shop from any device.
Fennville, MI (PRWEB) July 25, 2012
PupLife.com, an e-commerce site dedicated to unique dog supplies, released their first major web site re-design in five years today. The innovative new web site is a responsive site design that is targeted towards the growing mobile audience. "Our mobile audience has been growing by leaps and bounds," stated PupLife co-founder and CEO Leslie Hayes-Houtkooper. "Our customers are shopping for dog supplies from a variety of platforms - workstations, laptops, tablets and mobile cell phones. We want to deliver a great customer experience on all platforms. Our new responsive site design does exactly that. With the new site, we are making it easier for dog owners to shop from any device."
Since 2003, PupLife.com has been a leading destination for buying dog supplies online. Originally launched as a store focused on healthy dog food and treats, PupLife has morphed into a leading shopping destination for unique and upscale products for dogs. "We've developed a reputation for having chic dog collars, comfy dog beds and designer dog tags. We've been expanding our gifts for dogs selection as well as our raised dog feeders. We have an eye for unique dog supplies and we are excited to offer a larger selection of chic products than your average online boutique."
The site's re-design also reinforces the company's focus on design and ease of use, with a modern look that has plenty of adorable dog photos, large product pictures and abundant white space. "Design is important. Usability is important," said Hayes-Houtkooper. "Our customers want a modern site design, but also one that is easy to navigate and use, without distraction. This new design accomplishes that with ease." The new PupLife site also re-adjusts the display, depending on the device - laptop, tablet or phone. "Dog owners visit PupLife from everywhere, so we wanted a site that looked and performed great on any device. We are now seeing 20% of our customers accessing the site via a mobile device. These numbers will only grow over time, so this design positions us well for the holiday months ahead."
Since 2003, PupLife's promise has been to offer the finest dog supplies, the most reliable pet information, and superior customer service for pet owners. PupLife.com also enjoys widespread readership of its blog, the PupLife Dog Blog, a place for dogs and their people to read up on the latest information in the canine world.