ion interactive Discusses How to Create Sales and Marketing Alignment Using Landing Page Optimization

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In a recent webinar, ion interactive shows marketers how an effective landing page strategy can create cohesive sales and marketing alignment through better visibility.

We wanted to address the sales and marketing relationship, while showing marketers how they can create more qualified leads with experiences that will matter — and ultimately make your sales team love landing pages.

Creating sales and marketing alignment isn’t easy — but it’s necessary for achieving accelerated revenue growth within an organization. Gone are the days of marketing passing leads and calling the job done. The influence that marketing can have throughout the sales cycle is both beneficial and a game-changer. While more and more marketers are now becoming responsible for driving revenue — and not just leads — there is a real gap in shared knowledge with sales. In a webinar hosted by ion interactive on Wednesday, the company addressed the major component landing page strategy can play in bridging the gap for marketing and sales alignment.

“Why Your Sales People Will Love Landing Pages” addressed a multitude of ways that marketers can become creative with their landing page strategy and drive inceased conversion, while providing an abundance of lead data that is invaluable to the sales organization. “Our customers have proven time and time again that creating relevant, segmented experiences based on buyer behavior, industry, or experience drives increased conversions. What has become increasingly evident, however, is the communication gap between marketing and the sales organization,” said Sally Lowery, Director of Revenue Marketing at ion. “According to research on lead management, 34.9% of sales organizations polled felt their organization did a poor to very poor job of making lead data accessible.”

The need to create a seamless flow of information from marketing to sales exists today and, when properly executed, creates better sales and marketing alignment in addition to improved revenue performance. In the webinar, “Why Your Sales People Will Love Landing Pages,” ion addressed ways to bridge the gap effortlessly. “We wanted to address the sales and marketing relationship, while showing marketers how they can create more qualified leads with experiences that will matter — and ultimately make your sales team love landing pages,” said Lowery.

Included in the webinar:

  • Creating visibility and collaboration with the sales organization
  • Driving more qualified leads through targeted and relevant landing experiences
  • How to give insights to sales that will drive focus and revenue

The webinar had more than three hundred and fifty registratations and yielded open dialogue on the challenges marketers feel they face today in creating sales and marketing alignment

To listen to an on-demand version of the webinar, click here: http://www.ioninteractive.com/on-demand-events/2012/7/18/why-your-sales-team-will-love-landing-pages.html

To view the presentation, click here: http://www.ioninteractive.com/presentations/why-your-sales-team-will-love-landing-pages.html

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Sally Lowery
ion interactive
561-705-0369
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