“Our customers are a very specialized group,” said Scott Randolph, who manages the company’s social media accounts,” and we wanted to highlight the best bloggers we could find that speak both to their professions, and their lives.” ble
San Mateo, CA (PRWEB) July 24, 2012
California Casualty, a national auto and home insurance provider that caters to educators, firefighters, nurses, and peace officers, recently completed the first annual “Battle of the Blogs.”
“Our customers are a very specialized group,” said Scott Randolph, who manages the company’s social media accounts,” and we wanted to highlight the best bloggers we could find that speak both to their professions, and their lives.”
California Casualty sought out the best blogs that specifically targeted nurses, firefighters, educators, and police officers, and let them face off against each other in a online voting contest. The winners received not only recognition, they also won a $200 donation to the charity of their choice.
While California Casualty’s business is selling auto insurance for nurses, teachers, firefighters, and police officers – their social media focus is on growing a community around the interests of their fans.
“We understand the professions and the lives of our customers, but there’s always more for us to learn. It was really important for us to find those bloggers that our customers could relate to – people in the trenches – and then highlight their efforts.”
After over 3000 votes were tallied, the winners were announced in early July. Each winner will receive a special “Best of” badge to display on their blog, as well as a $200 donation for the charity of their choice. You can view all the blog winners here: http://mycalcas.com/calcas-blog-awards/
California Casualty is continuously looking to give back to these communities, whether that’s with a $25 gift card to a Facebook friend every week or with a $7500 school lounge makeover. These giveaways highlight California Casualty’s mission to set itself apart as a company that truly understands and appreciates its customers.
You can visit California Casualty on Facebook at http://facebook.com/californiacasualty or follow them on Twitter @calcasinsurance.
California Casualty is a 98-year-old policyholder-owned company headquartered in San Mateo, CA with service centers in Arizona, Colorado and Kansas. Learn more about its auto and home insurance for firefighters, peace officers, educators and nurses at http://www.calcas.com, or call 1-866-441-4635.