PlaceWise Media Launches Back-to-School Shoptopia Network Programming, Names DonorsChoose.org Cause Sponsor

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Classroom Charity Benefits from Shoptopia’s SoLoMo Reach of 3 Million Shoppers per Month

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Donors Choose is a national organization that needs to drill down to select hyper-local audiences, and Shoptopia is an advertising vehicle that empowers sponsors with a national reach and into very specific local communities.

PlaceWise Media, an integrated digital marketing provider to the shopping center industry and interactive media network operator, today announced the launch of its back-to-school programming for the Shoptopia Network(sm) and that DonorsChoose.org is its non-profit beneficiary for the shopping season. The sponsorship is the first of its kind on an integrated mall-marketing platform.

The Shoptopia Network is the industry’s largest integrated mall-marketing technology platform, delivering fashion and lifestyle content with an established online, mobile, social and on-premise reach to interact with shoppers before, during and after the shopping experience. Sponsors on the integrated network engage three million highly-qualified shoppers each month at the same price-point as standard digital display media.

PlaceWise has established a seasonal cause-related marketing sponsorship program for charities, donating advertising space on the Shoptopia Network to help important causes reach local shoppers across the nation. DonorsChoose.org is an online charity that connects teachers and their classroom projects with “citizen philanthropists.” Teachers submit projects in need of funding—anything from pencils for a poetry-writing lesson to a field trip to visit the Supreme Court in session—and then donors give to the projects that inspire them. Once the goal is met, DonorsChoose.org delivers the materials or funds to the school.

“DonorsChoose.org and the Shoptopia Network are a perfect match,” said Mort Aaronson, PlaceWise Media CEO. “The charity is a national organization that needs to drill down to select hyper-local audiences, and Shoptopia is an advertising vehicle that empowers sponsors with a national reach and into very specific local communities.”

The Shoptopia Network back-to-school programming and associated DonorsChoose.org sponsorship will run from July 15 to August 31, 2012. The content is designed to engage shoppers with contests such as makeovers, mall haul videos and QR scan contests, print and video editorial and retailers’ deals and new arrivals.

Each subsequent Shoptopia programming season—Fashion (September – October), Holiday (November – December), Entertainment Awards Season (February – March) and Spring Home Tune-Up (April – May)—will be co-branded with a different national charity and is designed to deliver an engaging mix of themed online and on-premise content, contests, rewards and games.

About PlaceWise Media
PlaceWise Media (formerly Mallfinder Network), developed the Shoptopia Network to provide malls with an online, mobile, social and on-premise content and advertisers with a one-stop, truly integrated ad buy that reaches shoppers before, during and after the shopping experience. Privately held and based in Denver, PlaceWise has serviced leading companies in the retail industry with interactive marketing services since 1997. Visit PlaceWise Media at http://www.placewise.com.

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Shoptopia Network is service mark of PlaceWise Media.

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Sarah Sparks
Downing Street Communications
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